On August 31st at 6 PM, a new production called “Grethcord” will make its debut with its first talent, “Yumemi Lai,” bringing fresh air to the Vtuber industry. Behind this newly established Vtuber agency lies a unique philosophy centered around the themes of growth and record-keeping.

The Philosophy and Vision of Grethcord

Founded by Triple Eyes Co., Ltd., Grethcord emphasizes the growth process of its talents and aims to document and share that journey with fans. The name is a portmanteau of “Growth” and “Record,” and the primary activity policy is to showcase the path its talents take toward their dreams. By exploring diverse content such as singing, gaming, and illustration, the agency pursues expressions that break free from existing frameworks.

The Charm of the Debuting Vtuber “Yumemi Lai”

On August 31, 2025, the first talent, “Yumemi Lai,” will debut. He is characterized as a cool-headed young man who struggles to connect with others, backed by a meticulously crafted backstory. Carrying the words of his past comrades in his heart, he embraces the mission of making friends around the world as a Vtuber. This new challenge is sure to captivate many fans.

The debut stream will be broadcasted on X and Twitch. Be sure to follow his growth story.

Character Design by a Renowned Illustrator!

The character design was handled by the popular illustrator Ikomochi. Known for previous character designs for Hololive EN’s “FUWAMOCO” and “Senna Himuro from Blue Archive,” Ikomochi has captivated many fans with their transparent illustrations. You can view their work on Ikomochi’s website and Instagram.

Outlook and Impressions

The birth of a new Vtuber agency is likely to serve as a fresh impetus for the industry. In particular, Grethcord’s philosophy of “valuing the growth process” sets it apart from existing Vtubers. This is expected to foster deep bonds with fans. We cannot overlook their future activities.

Source: PR TIMES