The internet service development company TwoGate Inc. has released a feature that allows YouTube creators to offer advance and exclusive sales of event tickets and limited-edition merchandise exclusively for their membership subscribers. This feature aims to deepen engagement between creators and their dedicated fanbase, providing new revenue opportunities.

Impact of Early Adoption Cases

Before the official release, this feature was piloted by several popular YouTube creators. For instance, Sui-chan from the VTuber group Hololive sold an original calendar exclusive to members through the “hololive production OFFICIAL SHOP,” providing special value to her fans. (You can check out the announcement scene here.) Additionally, the popular gaming streamer 2BRO. conducted a lottery for advance tickets exclusive to membership subscribers during the ABEMA-hosted event “2BRO. RADIO: THE STAGE,” offering unique benefits. This led to an increase in membership subscriptions and revitalized the fan community.

Further Prospects for TwoGate

Moving forward, TwoGate plans to continue supporting creators primarily on YouTube while also providing assistance to companies aiming to expand fan club services overseas. Furthermore, they will launch e-commerce platforms, ticketing systems, and fan club apps for entertainment businesses to support the growth of the creator economy. This initiative will foster an environment where creators can focus more on their creative activities and deepen their connections with fans through innovative feature development.

Thoughts and Future Outlook

The new feature by TwoGate is set to become a vital tool for YouTube creators, enabling new revenue streams and enhancing engagement with their fans. Particularly for creators operating on a global scale, it presents an effective means to expand their fan base and build deeper relationships. As such technologies continue to evolve and more creators leverage them, the growth of the creator economy is to be anticipated.

Source: PR TIMES