CyberAgent Inc. has announced the launch of original merchandise celebrating the six-month anniversary of the NIJISANJI EN unit “BY THE BEAT.” Sales will begin on September 15, 2025, at 1:00 PM JST, featuring a special line of goods with a traditional Japanese attire theme for fans to enjoy.

Exclusive Goods Featuring Traditional Japanese Designs

The collection highlights the four members of “BY THE BEAT”—Zeal Ginjoka, Freodore, Seible, and Kaelix Debonair—reimagined in traditional Japanese attire. Each item reflects the members’ signature colors and unique personalities. Fans can look forward to a diverse lineup, including acrylic stands, holographic badges, photo-style cards, cushions, charm-style keychains, and a plate & tenugui (Japanese hand towel) set.

Special Bonuses and Campaigns

When purchasing from the Cyber Goods Store, customers will receive a randomly selected sticker for every ¥3,000 spent. To mark the launch, a special campaign is also running: by following the official X account (@NIJISANJIEN_ANV) and reposting the campaign post, fans will be entered into a lottery to win the complete merchandise set.

The VTuber Project “NIJISANJI EN”

“NIJISANJI EN” is a VTuber project primarily active in English, with talents streaming on platforms such as YouTube and Twitch to reach a global audience. More details are available on the official website.

Impressions and Outlook

The half-anniversary merchandise for “BY THE BEAT” is something fans have eagerly awaited. The traditional Japanese theme is expected to resonate not only with fans in Japan but also with the international community. Looking ahead, this project is poised to expand its global reach and inspire other units within the NIJISANJI EN ecosystem.

Source: PR TIMES