New Proposals to Match the Expansion of the Gaming Market

Doshisha Corporation has announced three new gaming monitor models as the second release from its gaming monitor brand “AVISTA,” launched in 2024. These monitors are meticulously designed to maximize the gaming experience and will be available for purchase on ” Doshisha Marche ” and Amazon by mid-October 2025. The background for the development of this product lies in the expansion of the gaming market in Japan and the growing attention on esports, which necessitated the provision of a superior user experience.

Diverse Features Supporting Comfortable Gameplay

The new model lineup features a refresh rate of up to 320Hz and a response time of 1ms (MPRT), achieving smooth and clear image displays. This capability allows players to respond instantly in FPS and action games.

Additionally, it offers keyboard lighting to support typing in dark environments and a “Refresh Rate Boost” feature to switch resolutions according to game characteristics. The dark vision boost function clarifies dark areas in maps and buildings, enabling the quick identification of hidden enemies and obstacles.

High-Quality Visuals That Extend Beyond Gaming

The adoption of Fast IPS LCD panels provides vibrant colors and wide viewing angles, making them ideal not only for gaming but also for creative activities such as video production and photo editing. Moreover, HDR10 support allows for dynamic image representation, ensuring high satisfaction even for non-gaming applications.

Brand Concept Focused on User’s Perspective

The brand name “AVISTA” combines the initials “A” of Amusing (entertaining), Augmentation (expansion), and Affinity (harmony) with Vista (beautifully expanding scenery and a vision for the future), emphasizing its role as a palette that expresses the user’s vision beyond merely being a display device. It aims to pioneer a new future by merging with technologies like generative AI and the metaverse, focusing on coexistence with society.

Impressions and Prospects

“AVISTA” thoroughly considers the user’s perspective, enhancing the gaming experience by providing features that gamers truly seek. It is anticipated that such initiatives will boost competitiveness in the future gaming market and realize higher customer satisfaction.

Source: PR TIMES