KLab Co., Ltd. (KLab Official Site) has announced a joint development of a new service utilizing AR (augmented reality) technology in collaboration with Balus Co., Ltd. (Balus Official Site), part of the Yoshimoto Kogyo Group. This partnership aims to strengthen collaboration with the VTuber-utilizing platform “SPWN,” further enhancing fan experiences.

Exploring New Possibilities with AR Experience Posters

As the first phase of technical cooperation, a special “AR experience poster” was developed for the Halloween live event “MASQUERADE” by the VTuber unit “MonsterZ MATE,” held on October 29, 2025. QR codes on the event venue’s posters allow attendees to scan them with a dedicated app, making the members of MonsterZ MATE appear on their smartphones. This integration of real events and digital elements enabled participants to enjoy a novel fan experience.

Providing Diverse Experiences through Official Merchandise

In the future, AR experiences combined with official merchandise are planned. By pointing their smartphone cameras at the official goods, fans will be able to see characters and hear exclusive voices, enhancing the entertainment value. This initiative aims to connect fans with artists through merchandise, creating new entertainment value.

Seamless Online and Offline Experiences

KLab and Balus plan to expand a variety of AR entertainment in the future. Specifically, they are considering AR stamp rallies and photo contests where fans can participate by posting AR photos they have taken. This will allow for a seamless connection between online and offline experiences, opening up new ways to enjoy their interactions.

Impressions and Future Prospects

The partnership between KLab and Balus is expected to deeply integrate the digital culture of VTubers into the real world. New fan experiences utilizing AR technology will enhance the immersion and emotional engagement within the VTuber market. It will be exciting to see how these technologies will be utilized across various fields beyond entertainment in the future.

Source: PR TIMES