Proposing a New Form of PR

TOE Corporation (Headquarters: Naniwa-ku, Osaka City, President: Manami Naito) will launch a new initiative related to its unique online gacha platform utilizing Vtubers, “V Pochi!”, starting from January 2026, named the ‘V Pochi! Calendar Project’.

The Revolution of PR Utilizing Vtubers

This calendar will produce approximately 1,000 copies each month to distribute to video editing companies, television networks, advertising agencies, and major corporations. The Vtubers featured in the calendar will gain a valuable opportunity to continuously promote themselves to businesses and creators. This straightforward and low-cost PR method of “V Pochi!” is particularly appealing to companies that are not very familiar with Vtubers.

Connecting Businesses and Vtubers

This project will enable businesses to easily request new forms of PR advertising utilizing Vtubers. Specifically, it allows for low-cost talent engagement to expand recognition and promote products, significantly reducing labor through an online process. It also accommodates the creation of original promotional plans, enabling companies to freely design strategies such as lottery campaigns and exclusive offers for purchasers.

Opportunities for Vtubers

For Vtubers, this presents a significant advantage as a new platform to showcase themselves to over 1,000 companies in the industry. Participation is completely free, encouraging active involvement as a new PR opportunity.

Inquiries for inclusion (for streamers): https://v-pochi.com/idolcart/contact

Outlook and Impressions

The ‘V Pochi! Calendar Project’ is designed to make it easier for Vtubers and companies to meet, presenting a new promotional method that combines online and real-world PR. This initiative could serve as a groundbreaking collaboration opportunity for both the Vtuber industry and businesses. We look forward to seeing many companies and Vtubers explore new possibilities together as this project unfolds.

Source: PR TIMES