The Enchanting Fusion of “VEE” and Strawberry Fair

The VTuber project “VEE” from Sony Music is launching a collaboration campaign with the Strawberry Fair held at Tokyo Skytree Town®. This campaign will take place from January 9 to March 1, 2026, at select stores within Tokyo Solamachi. The collaboration between Tokyo Skytree Town® and “VEE” is a unique effort that enhances the allure of both parties.

New Song from the VTuber Unit “Pakutto Seven”

A highlight of the campaign is the first public release of the campaign song “Strawberry Berry Goo” by the limited unit “Pakutto Seven,” consisting of seven VTubers from “VEE.” This song, crafted by Kanayagi Numaka and Yuuki Waga, the creators of the OP theme “Shika-iro Days” from the TV anime “Shikanokono Koko Shitantan,” is a cute song with a strawberry theme. It is scheduled to be released on various digital music distribution services starting January 9 at midnight.

First Participation of New Member Minaton.

Notably, Minaton., who joined “VEE” in December 2025, will be participating for the first time in an original song. There is high anticipation for how her debut performance will captivate listeners.

Campaign Benefits

During the campaign period, customers who purchase products from the “Strawberry Fair” at the participating stores will receive an event-exclusive original coaster. More details can be found on the Tokyo Solamachi website, which will be updated on January 9.

Impressions and Outlook

This collaboration between Sony Music and Tokyo Skytree Town is noteworthy as a powerful promotion example that merges the latest digital content with in-store events. It is particularly interesting to see how the activities of “Pakutto Seven” will influence the music scene. Moving forward, it will be exciting to see what new winds such projects will bring to the VTuber and music industries as a whole.

Source: PR TIMES