KYORAKU supports culture with new challenges

Kyoraku Sangyo Co., Ltd., known for planning and developing pachinko and pachislot machines, has launched a new initiative called the “KYORAKU Japan Culture Project” to support Japanese pop culture. The project aims to strengthen support and sponsorship across a wide range of fields such as anime, manga, games, J-POP, illustrations, and VTubers, and actively cultivate creators.

Supporting Creators with Digital Content

As part of the project, a special site has been created on the KYORAKU official website, and the KYORAKU Subscription service offers digital items for free to video creators and influencers. This service provides a wide range of content, such as graphic data and sound materials, that can be used on SNS and video streaming. As a result, creators can obtain resources for free to enhance the quality of their work.

Sponsoring the Aogiri High School Program

Furthermore, KYORAKU has become a sponsor of the program “Aogiri High School’s DEEP Extracurricular Classes (V)” that will air on OPENREC.tv. Through this new sponsorship, they aim to further enhance Japanese culture on the platform through broadcasting. Additionally, KYORAKU is making its presence felt at actual events, such as having its own booth at the “Nagano Aniera Festa 2025.”

New Collaborations with Creators

The new corporate commercial is available on the “KYORAKU official YouTube” and a campaign in quiz format will be conducted as the first campaign. The commercial features unique performances using original sounds from past machines, aiming to entertain viewers. The first installment runs from December 25, 2025, to January 25, 2026, and participants can enter by answering quiz questions on the official X, with a chance to win luxurious prizes.

Future Prospects of KYORAKU

With the corporate philosophy of “MORE SURPRISE!!,” KYORAKU aims to create new waves in the field of pop culture while continuing to explore collaborations with diverse creators. This project is just the beginning, suggesting even more surprises and emotions in the future.

As a reflection, the comprehensive approach to supporting Japanese pop culture is expected to stimulate new excitement in the industry. There are high expectations for future developments.

Source: PR TIMES