New Challenge for V-TOKER

V-TOKER Co., Ltd., a group company of CRAVIA Inc., has announced the “Wagamama Liberation Zone Project” aimed at nurturing new talents and creating IP. This project is a training-type project to foster talents in a new category called V-Tokers and provide their development process as content. Eight talents have been selected as the first cohort, and they will start their activities based on TikTok.

Background and Objectives of the Project

V-TOKER emphasizes the IP and talent creation model utilizing short video and live streaming platforms like TikTok as it advances its business development centered on fan marketing. The aim of this project is to offer the challenge and growth process itself as content, aspiring for a music debut through TikTok live streaming.

Overview of the Project

With the concept of “Let’s become who you want to be in the virtual world!!”, the first cohort is divided into two groups and starts activities as virtual idols. Their activities include video postings and live streaming centered on TikTok, fan participatory projects, and expanding recognition through cooperation with other SNS. Through these, the formation of a fan base and the verification of the operational model are carried out.

Future Developments

V-TOKER plans to recruit the second cohort, aiming to expand the future talent pool and the continuous creation of IP. This recruitment is part of the foundation building for business expansion, aiming to accelerate the accumulation of operational know-how and data by involving many human resources. More details can be found on V-TOKER’s official website.

Strategic Positioning of Our Group

This project is part of the CRAVIA Group’s strategy of “Fan Marketing x TikTok x IP x EC/Live Commerce”, aiming to verify the reproducibility of a fan formation model starting from TikTok, accumulating long-term IP value and envisaging future monetization opportunities.

Impressions and Prospects

The “Wagamama Liberation Zone Project” is pursuing freedom in the virtual world through a new form of talent development process. By forming deep engagement with fans and opening up new possibilities for content business, further growth is expected. CRAVIA Group’s strategic efforts may be successful in other industries and international markets, potentially setting a standard for business models.

Source: PR TIMES