The Gaming Gear “INZONE™” Shines in Sapporo

Sony Marketing Inc. announced its participation at the “Apex Legends Global Series Year 5 Championship (ALGS)” held from January 15 to 18, 2026, at the Daiwa House Premist Dome in Toyohira Ward, Sapporo. They will exhibit a booth for gaming gear “INZONE™” during this event, which is noted as a premier esports competition determining the best in the popular game “Apex Legends.”

Diverse Events and Exclusive Offers

At the “INZONE” booth, all products such as the gaming monitor ‘INZONE M10S’ and the gaming headset ‘INZONE H9 II,’ which are certified as Sony’s official partners, will be on display and available for trial. A special stage will be set up within the booth, where watch parties and talk events with players from professional esports teams and popular streamers are planned. Additionally, a special “INZONE Buds Dash:bangbang: 1v1 Event” where players can compete one-on-one with special guests will be held, and the winner will receive the gaming headset ‘INZONE Buds.’

Moreover, Sony’s directly managed store, “Sony Store Sapporo,” will have a pop-up within the booth offering limited on-site sales and online sales of “INZONE” products. Buyers will receive exclusive perks, and a My Sony ID account is required for purchase. Further details will be announced later.

Development of Esports Culture with Sony

Sony Marketing aims to contribute to the culture of esports and enhance the gaming experience through this ALGS. The gaming gear “INZONE” is developed to immerse players and draw out their best performance, as the name suggests.

Impressions and Prospects

As esports continues to gain global attention, many companies are entering this market. Sony’s “INZONE” brand is a notable example. It will be interesting to see how gamers receive the various events planned for this ALGS and how Sony supports and develops esports culture in the future.

Source: PR TIMES