A New Standard in Gaming Monitors from MAXZEN

The generic electronics brand “MAXZEN“, operated by Exprice Corporation, will release its next-generation gaming monitor, the “MGM27IC05-UFC“, on January 16, 2026. This monitor features a dual-mode function that automatically switches between 4K (160Hz) mode and FHD (320Hz) mode based on the type of game being played, aiming to provide an optimal visual experience.

Innovative Technology to Meet the Diversity of eSports and Streaming

In recent years, there has been a demand for diverse gaming experiences, including FPS, TPS, and fighting games in eSports competitions, as well as streaming open-world games involving popular streamers and VTubers. The new product from MAXZEN has automated the mode switching between 4K (160Hz), suitable for RPGs and open-world games, and FHD (320Hz), which is optimal for competitive games. This feature allows users to enjoy smooth and beautiful visuals that are optimized according to the type of game.

MAXZEN’s Concept and Achievements

Founded in 2013, “MAXZEN” has realized the concept of “maximum richness at a stripped-down price” by providing high-quality products at affordable prices. In the 2024 fiscal year, the brand handled approximately 260 different products, surpassing a cumulative sales figure of 2.54 million units and achieving an annual revenue of 8.9 billion yen.

Expectations and Outlook for the Future

The technology that automates mode switching based on the type and scene of the game provides significant convenience for gamers. The impact of this product on the market lies in its ability to create an environment where players can immerse themselves even further in their games. Additionally, with the rise of generic electronics brands, consumers will have access to better quality products with superior cost performance. There will be continued interest in what new products MAXZEN will unveil in the future.

Source: PR TIMES