ANYCOLOR and Koei Tecmo Games Reach Comprehensive Licensing Agreement

Index
A New Step Towards Shaping the Future of Game Streaming
ANYCOLOR Inc. has announced an agreement with KOEI TECMO GAMES Co., Ltd. to receive comprehensive licensing of the company’s copyrighted materials. This agreement will facilitate the operations of the virtual liver groups “NIJISANJI” and “NIJISANJI EN” managed by ANYCOLOR, allowing smoother content distribution using KOEI TECMO GAMES’s works. Specifically, this is expected to create new interactive experiences with fans through game commentaries and live streaming.
Collaborative Framework Supporting Game Streaming
Game streaming has recently garnered significant attention in the entertainment world, captivating numerous fans. However, copyright issues have remained a challenge in the industry. With this agreement, both companies aim not only to ensure proper protection of game copyrights but also to contribute to the further development of the game streaming culture. This agreement promises to enhance the entertainment experience for fans who regularly support virtual livers.
Progress of the NIJISANJI and NIJISANJI EN Projects
The “NIJISANJI Project” (YouTube, Instagram, TikTok) and “NIJISANJI EN” project (YouTube, Twitch, Reddit) are influencer groups with numerous fans worldwide. The agreement is expected to lead to more attractive content distribution, expanding the stage for each liver to showcase their individuality.
Reflections and Outlook
The agreement between ANYCOLOR and KOEI TECMO GAMES marks an important step in the VTuber and game streaming industries. By clarifying copyright issues, it is anticipated that content diversification will further expand. This move is expected to offer new entertainment experiences to more fans and contribute to the development of the industry as a whole. The future actions of both companies will continue to draw attention.
Source: PR TIMES
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