A New Breeze in the Streamer Industry

On February 19, 2026, DeNA Creator Links Inc. (hereinafter “DCL”) and Bariyoka Entertainment Inc. (hereinafter “Bariyoka”) began a collaboration aimed at discovering and nurturing streamers. This collaboration aims to provide an environment in which live streamers can operate with peace of mind by merging the business know-how cultivated by DCL with DeNA Group and Bariyoka’s talent and creator discoveries expertise.

Recruitment for Members to Challenge with Airina Hirakawa Begins

As the first phase of this collaboration, recruitment has begun for members to challenge streaming alongside Bariyoka’s own Airina Hirakawa. Applications can be made through the dedicated page, targeting women aged 18 and over. Airina Hirakawa herself will also start live streaming and regularly hold online exchange meetings to support new members taking on the challenge.

Up to 170,000 Yen Campaign

For the enrolled members, a campaign is prepared where they can receive up to 170,000 yen by fulfilling activity conditions. Details will be provided during individual interviews. Please check the dedicated page for more detailed information about the campaign.

Prospects of Both Companies

Moving forward, DCL and Bariyoka plan to strengthen the training system for streamers in the live streaming domain and expand opportunities for activities. With the expansion of platforms and enhancement of community initiatives, it is expected that streamers and creators will be able to work in an even more active environment.

Bariyoka Entertainment is an entertainment company that maximizes the potential of creators through management and production that leverages individuality. DCL is developing a creator economy business and promoting a system that enables individuals who take on challenges to continue to thrive sustainably.

Impressions and Outlook

This collaboration is expected to further promote the development of the streamer industry and become a gathering place for diverse talents. With the cooperation of DCL and Bariyoka, an environment is being prepared where individuals can showcase their charm through live streaming. Going forward, attention will be paid to how participants grow and new stars are born.

Source: PR TIMES