Providing a Place Where Anyone Can Become a Star

DMM, LLC announced on February 25, 2025, that it would establish a TikTok LIVE affiliated agency called “DMM BeStars.” This new agency will offer comprehensive support from streaming production to career development. While DMM has operated in a wide array of businesses, this serious entry into the TikTok LIVE market marks a significant new step.

Full-scale Entry into the TikTok LIVE Market

TikTok continues to grow as one of the most dynamic platforms in Japan, surpassing 42 million monthly active users (MAU). Against this backdrop, DMM decided to establish the live agency “DMM BeStars.” The agency aims to provide meticulous management by its staff and leverage its multinational team to absorb expertise from China, a leading country in live streaming.

Amazing Support and Synergy

“DMM BeStars” will leverage the foundation of over 60 businesses operated by DMM to provide opportunities for media exposure, participation in “DMM TV Original Drama,” and support for opening and managing salons on the DMM Online Salon. It also establishes a transparent compensation system and secure operational environment, offering a reliable setting for activities.

Sumihane as Ambassador

Sumihane, a TikTok official LIVE Pro, has been appointed as the ambassador for DMM BeStars. Her extensive knowledge and experience will contribute to the growth of creators belonging to the agency. Sumihane is an SNS artist boasting a total followership of 400,000, with expectations for various developments through live streaming.

Impressions and Prospects

The establishment of DMM BeStars is an important opportunity for DMM to pioneer a new stage in the live streaming industry. A conducive environment is in place for young creators to fully explore their talents, and their success is likely to contribute to DMM’s growth. We look forward to their future endeavors. This new business model may potentially become a key to carving out a field of activity in the entertainment world using social media.

Source: PR TIMES