The “Virtual Bounty Exhibition” operated by uyet Co., Ltd. has announced a new collaboration with popular illustrator “Kazunoko Shio,” offering a limited-time online sale of special label sake.

Background and Purpose of the Release

Until now, the Virtual Bounty Exhibition has featured VTubers in the sale of original label sake. However, this time, we are collaborating for the first time with a popular illustrator responsible for VTuber illustrations. “Kazunoko Shio” enjoys high popularity and has been involved in VTuber character designs, books, and anime illustrations. This time, in celebration of Kazunoko Shio’s birthday, we are selling an original label sake.

Product Features

The sake being sold this time is a combination of “Kishu Plum” × “White Wine” manufactured by Wakayama Yuasa Winery. It is named “Houka Kishu Plum & White Wine.” The label illustration is an original illustration newly created by “Kazunoko Shio.”

Detailed Product Information:

• Manufacturer: Wakayama Yuasa Winery
• Ingredients: Plum juice (produced in Wakayama Prefecture), domestic white wine (grapes produced in Japan), brewing alcohol

Various Purchase Plans

The product is sold in multiple plans. You can purchase it by the bottle, or in sets of three or two bottles, making it useful as both a personal use and a gift to the illustrator. The Virtual Bounty Exhibition offers a new type of online exhibition that promotes and sells attractive products.

Initiatives by uyet Co., Ltd.

uyet Co., Ltd. aims to generate new distribution channels in Japan and the world through VTubers and IP contents. The company continues to create new marketplaces in the VTuber industry through various projects, such as the “Virtual Bounty Exhibition” and the “Machi Superchat Project.”

Thoughts and Prospects

The sale of original label sake through this collaboration offers new value in online commerce. It demonstrates the potential of marketplaces in the metaverse era, and uyet Co., Ltd.’s challenging stance will likely promote industry development. It is also an attempt to strengthen the relationship between fans and creators. Expectations are high for future developments.

Source: PR TIMES