Odakyu Agency has launched a new support advertisement service called “OUR PUSH” in collaboration with Sakaseru Co., Ltd. starting today. This service allows support advertisements to be posted at major stations on the Odakyu Line with the cooperation of fans, utilizing the crowdfunding platform “minsaka.” This enables the consolidation of individual fans’ sentiments, which can be delivered as a form of support through advertisements.

Collaboration with Crowdfunding “minsaka”

The feature of “OUR PUSH” is that by utilizing “minsaka,” operated by Sakaseru, the planning and creation of support advertisements, implementation of crowdfunding, status management, and even application for advertisements can be handled seamlessly in one stop. “minsaka” has carried out over 6,500 fan projects to date, making use of its reliability and proven track record.

Advertisement Posting at Major Odakyu Line Stations

With “OUR PUSH,” advertisements can be posted at eight major stations on the Odakyu Line (Shinjuku, Yoyogi-Uehara, Shimokitazawa, Noborito, Machida, Ebina, Hon-atsugi, and Fujisawa). B0-sized posters can be displayed for one week at each station, making it an accessible design even for beginners. In addition, support for procedures such as rights confirmation and printing related to advertising is provided, allowing smooth service usage.

A New Form of Support Culture

This new service can be utilized not only as a means to celebrate the birthdays and anniversaries of artists or idols that fans support but also as a form of support for live performances. Odakyu Agency aims to revitalize the areas along the train lines with the aspiration to “support those who support.” More details about “OUR PUSH” can be found on the official website.

Impressions and Outlook

“OUR PUSH” holds the potential to shape a new culture of support by fans. This initiative goes beyond the traditional concept of advertising, fostering a strong bond between fans and cherished figures. We hope that more fans will take advantage of this service in the future, leading to the excitement and vibrancy of areas along the Odakyu Line.

Source: PR TIMES