Amazing SNS Total Followers Over 1.6 Million

FamilyMart Co., Ltd. announced its first collaboration with the professional e-sports team REJECT. REJECT includes popular VTubers dtto., Toko, and Amaki Pururu, who love Famichiki, and their total SNS followers exceed 1.6 million.

Exclusive Original Goods on Sale at “Famima Online”

The collaboration starts on March 24th with FamilyMart’s digital commerce business “Famima Online”. Items exclusive to this platform, such as T-shirts designed by popular illustrator Kaitsuburi, acrylic stands, and bromides, will be available. Buyers of the collaboration products will receive a 100 yen discount coupon for “Famichiki (boneless)”. This coupon can be used on FamilyMart’s app “Famipay” from April 21st to May 4th.
Details on how to order here

Original Videos to be Shown In-Store

Original videos of the three members will be shown on the in-store display “FamilyMartVision”. Amaki Pururu’s original song “I Want to Be Starmy” will be re-recorded as a special collaboration version and can be viewed in stores.
Check FamilyMartVision installation stores here

The Start of the Collaboration

This collaboration came to fruition because dtto., who is part of “REJECT”, has declared their love for Famichiki on SNS. dtto. commented, “I love Famichiki so much, so I’m very happy to collaborate with FamilyMart this time!”

Impressions and Prospects

The collaboration between FamilyMart and e-sports provides new excitement for fans and further enhances FamilyMart’s brand value. There is growing anticipation for what further developments or collaborations this move will bring in the future.

Source: PR TIMES