From Monday, March 23, 2026, the popular VTuber group “NIJISANJI“, operated by ANYCOLOR Inc., will start a new life support campaign called “Start With NIJISANJI”. This campaign aims to support all those who are starting a new chapter in life, such as entering school, starting a job, or moving, and features heartfelt messages from the NIJISANJI livers.

Delivering Spring Cheers with Station Advertisements

As the first phase of “Start With NIJISANJI”, special advertisements will be displayed at stations in three cities. The locations selected are the large sheet at the Keio line in West Exit of Shinjuku Station, the concourse at JR East in Akihabara Station, TENJIN ONE VISION in Fukuoka City Subway, and the Big Board in Sendai City Subway. These advertisements feature reproduced handwritten support messages from the livers. The posting period is limited to one week from March 23 to 29.

Developing “#SpringNIJIYell” on SNS

During the campaign period, livers’ cheers will be delivered via X (formerly Twitter) using the hashtag “#SpringNIJIYell”. Messages are scheduled to be posted sequentially from around 12:00 PM on March 23rd (Monday). Fans can use this to send cheers to people who are nervous or anxious about starting a new stage.

Product Sales Also Start Simultaneously

From 6:00 PM on March 24 (Tuesday), campaign goods will also be available for sale at the NIJISANJI Official Store. A wide variety of products will be available, and details can be checked on the sales page. Shipping of products is scheduled to be conducted as soon as each item is ready.

Impressions and Prospects

This spring, with mixed expectations and anxiety about new life, many people will be encouraged. The warm messages woven by the NIJISANJI livers should offer courage and encouragement to those venturing into new environments. The mental support this campaign provides will brightly illuminate participants’ first steps, and further developments are eagerly anticipated.

Source: PR TIMES