A New Bridge Connecting Creators and Fans “URUWA”

The creator support platform “URUWA” from Tochigi Prefecture was officially released on March 29, 2026. Developed and operated by PicPoly Inc., this platform offers a unique opportunity for creators to turn their characters into figures and deliver them to fans. For more details, please visit the official URUWA website.

Easily Manufacture and Sell Figures

“URUWA” aims to significantly lower the hurdles for creators to manufacture and sell figures. Creators only need to provide a “three-view drawing (front, side, back)” of the character they want to figure, and “URUWA” will handle everything from 3D data conversion to manufacturing, sales, and delivery. This allows creators to focus on their creative activities while fans can have their favorite figures in their hands.

Participating Creators and Support System

As of the official release, the total followers of participating creators is 150,000. The platform plans to invite more creators, focusing on illustrators, VTubers, and V-livers. “URUWA” aims to provide creators with a new revenue stream through figures, and offer fans a special experience.

A New Option for Creators

Until now, creator goods primarily consisted of flat items such as acrylic stands and T-shirts. However, “URUWA” provides figures as a new option. Fans’ purchases directly support creative activities, creating a healthy ecosystem.

Impressions and Prospects

With the release of “URUWA”, many more creators can now deliver high-value-added figures to fans. This system, wherein creators and fans mutually benefit, can expand the scope of creative activities and has the potential to create a new market. We look forward to its future developments.

Source: PR TIMES