THRUSTER Inc. Provides New Experiences at VIRTUAL LIVE ARENA

THRUSTER Inc., in collaboration with Shogakukan Inc., has released a new service on the 3D virtual space platform “VIRTUAL LIVE ARENA (VLA)” where you can immerse yourself in VTuber live content in an XR space. As the first installment, popular VTuber Momo Kurumizawa will replay her “3D Debut 4th Anniversary Live” for free. This new content features close-range experiences and two-shot photography functions, providing fans with a more interactive and captivating experience.

Building a New Audience Base and Revenue Model

THRUSTER is using VLA to reconstruct existing live footage as “VR immersive experience content,” creating a new audience base. They are also enhancing collaboration with VTubers and IP holders as a platform for monetization through ticket and merchandise sales. By doing so, they aim to become a new hub for spreading Japan’s character culture, with an eye on expanding into overseas markets.

You can experience it here.
Download VLA on Steam

Offering a New Experience for Audiences

With VLA, audiences can access the XR space using a PC or head-mounted display. Viewers can participate in an interactive live experience from a free perspective, feeling their favorite VTubers up close. Additionally, it is packed with functions to strengthen connections with fans, such as two-shot photography and digital merchandise sales. This new style of live experience surpasses traditional viewing-type content, offering fans new value.

Opinions and Outlook

THRUSTER’s new service expands the possibilities for entertainment in the digital age. Japanese character culture is popular worldwide, and the global rollout of VLA is expected to provide opportunities to gain new fans. This initiative, which leverages IT technology to bring fans closer, will likely contribute to further expanding the VTuber market.

Source: PR TIMES