The Challenges of Daimaru Matsuzakaya Department Store

Daimaru Matsuzakaya Department Store’s VTuber project “EchoVerse” will hold the second round of auditions from April 8 (Wednesday) to 30 (Thursday), 2026. This audition aims to discover next-generation creators who can express themselves in fields such as illustration, music, and video. Detailed information can be found on the official website.

Success of the First Phase and the Next Stage

EchoVerse, which started in November 2024, has so far produced [Hanayori Yoruha]. She held her first stream on YouTube in September 2025 and has actively continued her activities ever since, with more than 30,000 subscribers on her YouTube channel.

Purpose of the Second Phase Audition

In this second phase, EchoVerse attempts a new approach that emphasizes the individuality and creativity of creators, beyond the realm of VTubers, building on past achievements. The audition is looking for individuals who are engaged in self-expression through streaming activities and art creation. For detailed application requirements, please visit the EchoVerse official website.

A New Stage for Self-Expression

EchoVerse supports a wide range of activities, including visual representation and world-building, further expanding the possibilities of the VTuber expression format. This initiative will promote the growth of the VTuber market as a whole and provide a new stage for creators.

Impressions and Prospects

Daimaru Matsuzakaya Department Store’s VTuber project “EchoVerse” is evolving as a platform where diverse expressions can be pursued, not limited to simple streaming. Through the second phase of auditions, the discovery of even more unique creators and the expansion of creative possibilities are anticipated, paving the way for new entertainment possibilities. Stay tuned for future developments.

Source: PR TIMES