uyet Inc. operates the Virtual Exhibition, which has announced a promotional project featuring 147 members from the V-Liver agency “cozopro” to sell the “Grilled Pork Cubes (2 Types Set)” and “Bonito Pork” produced by Asakusa Torigoe Okazuyokocho Matsuya. Sales will take place from April 28, 2026 (Tuesday) 12:00 to May 10 (Sunday) 23:59, and a portion of the proceeds will be donated to Project Santa NPO through the charity event “Earth Clean.”

A Large-Scale Promotional Project Featuring 147 V-Livers

This initiative involves 147 V-Livers from cozopro who will promote products to their fans through platforms like X, leading to enhanced sales. The sales targets are the “Grilled Pork Cubes (2 Types Set: Ginger and Miso)” and “Bonito Pork (150g)”, both using high-quality domestic pork.

Four plans are offered: “Standard Plan”, “Greedy Set”, “Supporting Plan”, and “Affection Plan”, each with special perks like personalized business cards of the talents. The “Supporting Plan” and “Affection Plan” also allow sending products to the participating talents, designed as a “supporting activity” promotion that blends V-Liver culture with food e-commerce.

Collaboration with the Charity Event “Earth Clean”, Donating Part of the Proceeds

This project is held in cooperation with the charity event “Earth Clean” organized by “FOX trot Creative”. A portion of the proceeds will be donated to Project Santa NPO. Additionally, promotional streaming by VTuber Mai Takeda, who hosts “Earth Clean”, will be conducted, where product promotion for this project is expected to occur.

The unique aspect of this promotion lies in how the entertainment experience created by VTubers and V-Livers connects supporting activities with social contribution. The consumption of content extends beyond mere transactions and is seen as a structure that leads to empathy and donations.

Future Developments: Sales Start at 12:00 on April 28, Special Site Now Available

Sales will be held for a limited time from April 28, 2026 (Tuesday) 12:00 to May 10 (Sunday) 23:59. On the special site, details about the project and information regarding participating talents can be checked, and purchases can be made from the official EC site of the Virtual Exhibition.

The “Virtual Exhibition” is a new event project where virtual characters introduce and sell attractive products from Japan online, aiming to become a new marketplace in the metaverse era. It is expected that similar initiatives will continue to expand local products and unique items through the influence of VTubers and V-Livers.

Impressions and Outlook

This project, which brings together 147 V-Livers, is an ambitious attempt that encompasses supporting activities, local product promotion, and charity all in one package. As the VTuber and V-Liver industry matures, the ability to channel fans’ enthusiasm into not only consumption but also “return” context is worth noting as a potential direction for future VTuber collaborations. If frameworks like the Virtual Exhibition expand, it will provide new sales channels and opportunities for businesses across Japan.

Source: PR TIMES