yetera Co., Ltd., which operates the VTuber and V-Streamer specialized TikTok LIVE production “yetera“, has collaborated with Globeat Japan Co., Ltd. to support the campaign “My Favorite Members Are from Kagetsu Arashi Campaign“, where VTubers and V-Streamers serve customers at physical stores. An offline event was held at the Akishima Moritown store on April 25th and 26th.

A Unique Store Experience with VTubers Serving Customers via Signage

This campaign aims to utilize VTubers and V-Streamers to promote products from “Kagetsu Arashi” and attract customers to the physical store. On April 25th (Saturday) and 26th (Sunday), an offline event was conducted at the “Kagetsu Arashi Akishima Moritown Store” in Tokyo, where participating VTubers and V-Streamers took charge of customer service through signage.

The initiative of having VTubers directly appear in the customer service scene at a physical store is rare and has garnered attention as a new promotional strategy that intersects real stores and virtual culture. For the visitors, this created a special situation that added a “push activity” element to their usual dining experience.

33 Luxurious Streamers from yetera Participate

This campaign features 33 VTubers and V-Streamers affiliated with yetera Co., Ltd. A diverse lineup of personalities has gathered, including Kanon Aiba, Yumoka Amadoro, Marina Izumi, Kokomi Shishinone, Yuyuu Yorugumo, Hitori Adelie, Meiro Noshinome, and others, primarily active on TikTok LIVE.

As a TikTok LIVE agency specializing in VTubers and V-Streamers, yetera supports the activities of its talent and organizes and holds office events, with the latest information being shared on the official yetera X page. Major corporate collaborations like this provide significant opportunities for increasing the recognition and expanding the activities of affiliated streamers.

SNS Projects and Novelty Distribution for Product Purchasers

In addition to customer service via signage at the store, there are also SNS projects and novelty distributions available only to visitors who purchase target products. This structure combines incentives for VTuber fans to visit the physical store and mechanisms to encourage sharing among fans on social media.

Details of the campaign are outlined on the official site, with information about how to participate, the contents of the novelties, and the progress of SNS-linked initiatives expected to be updated sequentially.

Future Developments: Anticipation for the Expansion of Food and VTuber Collaboration

This campaign is likely positioned as the first phase of the VTuber customer service initiative between yetera and “Kagetsu Arashi”, with SNS projects for purchasers of target products and novelty distributions expected to continue. There are also anticipations for expansion to other stores, additional collaboration menus, and an increase in streamers in the future.

As an example of a food chain stepping into attracting customers to physical stores using VTubers and V-Streamers, the impact on the industry is significant, and we should closely observe the ripple effects on other chains and industries. It is expected that yetera will leverage this experience to strengthen its efforts towards further corporate collaborations.

Impressions and Prospects

The initiative of VTubers serving customers through signage in physical stores can be seen as a symbol of the VTuber culture, which has primarily operated online, extending into real customer contact points. For food chains, it serves as a new customer attraction hook that captures the demand for “push activity”, and for VTuber agencies, it represents a new channel for expanding the recognition and monetization of their affiliated streamers. Looking ahead, we want to pay attention to how such real and virtual fusion initiatives could become one of the pillars supporting the growth of the VTuber industry.

Source: PR TIMES