The company Analog, which operates the VTuber agency “Hakonect,” has announced a collaboration with the renowned Sanuki udon shop “Sanuki Udon Menkiyashima Shibuya Maruyama-cho.” The collaboration period will be from June 1, 2026 (Monday) to June 21, 2026 (Sunday), featuring original udon dishes created by the affiliated VTubers “Akai Akame,” “Mizumori Atori,” and “Mofuyama Sorara.”

The creators are Akai Akame, Mizumori Atori, and Mofuyama Sorara

In this collaboration, original udon dishes created by Akai Akame, Mizumori Atori, and Mofuyama Sorara, the three affiliated VTubers of Hakonect, are expected to be showcased. Specific menu details and visuals regarding the collaboration will be released in due course.

“Akai Akame” is a mysterious female thief with an unknown age, who has lived deep in the mountains, characterized by her low and attractive downer voice and polite speech. “Mizumori Atori” is a homunculus with a loli-babaa trait, who also has a surprisingly tsundere side. “Mofuyama Sorara” is a laid-back dog girl, loved by fans for her chatting and ASMR content.

The store is “Menkiyashima” in Shibuya Maruyama-cho, established in 1936, a long-standing Sanuki udon shop

The collaboration venue, “Sanuki Udon Menkiyashima Shibuya Maruyama-cho”, is a long-standing Sanuki udon shop founded in 1936 in Zentsuji City, Kagawa Prefecture, now run by the fourth generation. The shop’s name derives from Yashima, located in the northeastern part of Takamatsu City, Kagawa Prefecture, and all udon is handmade without using machines.

The flour is a blend of domestically produced wheat primarily from Kagawa Prefecture, with soy sauce sourced from Kagawa’s Kamata Shoyu, and dashi made with carefully selected ingredients from around the country, including Ibuki iriko, Sōta katsuobushi, hanakatsu, konbu, shiitake, and more. It takes about three days from flour to the udon stage, and the udon is boiled and served only after an order is received.

About the VTuber agency Hakonect

Hakonect is a VTuber agency that began operations in June 2021, providing management and support for activities tailored to the goals and aspirations of its affiliated VTubers. The agency is focused on advertising around Akihabara and has its own studio, enhancing its recording and streaming environment and actively working on merchandise development.

Future developments and the public disclosure of collaboration details

Details of the collaboration’s menu, visuals, and benefits will be released sequentially. The collaboration period is approximately three weeks from June 1, 2026 (Monday) to June 21, 2026 (Sunday), and the store is located at 10-13 Maruyama-cho, Shibuya-ku, Tokyo. Business hours differ by day, and the store will close once the udon runs out, so checking the latest information on their official social media is recommended before visiting.

Impressions and prospects

While collaborations between VTuber agencies and restaurants are increasing, the approach of having the affiliated talents devise original menus, as seen with Hakonect, works well as a fan-participatory event. If the udon reflects the individual personalities of the three characters, it could lead to exciting food walks and photo submissions from fans. The choice of collaborating with a long-established Sanuki udon restaurant founded in 1936 ensures the authenticity of the taste, which leaves a good impression. The brief three-week limited period also enhances the intensity of fan engagement, making it a potential model for a successful physical store collaboration.

Source: PR TIMES