The pioneer of the takeout bento business, Hokkahokkatei Co., Ltd., announced a collaboration campaign with the gaming commentary group “Dozle Corp.” on May 7, 2026. This collaboration, celebrating Hokkahokkatei’s 50th anniversary and Dozle Corp.’s 5th anniversary as a “W Anniversary,” will have its full details revealed on May 21 (Thursday).

Launching the “W Anniversary” Collaboration Campaign for 50th and 5th Anniversaries

Hokkahokkatei will celebrate its 50th anniversary on June 6, 2026, after opening its first store in Soka City, Saitama Prefecture, in 1976. Meanwhile, Dozle Corp. marked its 5th anniversary on January 3, 2026, and both are embarking on a must-see collaboration campaign to celebrate their anniversary years together.

Details of this campaign, including completely original visuals created for this collaboration and the specifics of the intriguing projects, will be publicly announced on May 21, 2026 (Thursday). As a collaboration campaign produced by Hokkahokkatei, which has supported family dining tables for half a century, and Dozle Corp., which excites audiences from children to adults, it promises to satisfy both appetites and hearts. The collaboration is expected to be implemented at Hokkahokkatei locations nationwide.

About Dozle Corp.

Dozle Corp. is a gaming commentary group led by “Dozle,” who has a unique background transitioning from medical student to YouTuber, and includes a total of five members: Bonjour, Only, Olaf-kun, and Oohara MEN. They release gaming commentary videos daily, primarily focusing on “Minecraft,” and as of April 2026, they have surpassed 2.7 million subscribers on their YouTube channel.

With the theme of “making life’s game more enjoyable,” they offer various forms of entertainment that go beyond just gaming commentary, gaining attention through corporate collaborations, merchandise development, and music releases. Up-to-date information is consistently shared on their official X account.

Hokkahokkatei: Aiming to Be “The Kitchen of My Town”

Hokkahokkatei aims to be “the kitchen of my town,” where customers can find comfort and warmth in hot, fluffy freshly cooked rice, encapsulated in the concept of “Hokkahokka.” While continuing to focus on “handmade in-store,” they currently provide bento boxes filled with “deliciousness, fun, and sincerity” at 716 locations nationwide.

Future Developments

The full details of the campaign are expected to be publicly released on May 21, 2026, announcing completely original visuals and the specific plans created for this campaign. Future updates will be sequentially announced on the Hokkahokkatei official website, the official app, and official X channels.

Impressions and Outlook

This collaboration marks an unprecedented scale for a partnership between a streamer group and a food chain. Dozle Corp. has a proven track record of successful corporate projects and large events in recent years, with a fanbase that spans from children to gamers, making them well-aligned with the family demographic Hokkahokkatei wants to attract. The strong storyline of “W Anniversary” is also likely to generate significant excitement on social media when the full details are revealed on May 21. The collaboration of streamers celebrating the 50th anniversary of a local bento chain is a partnership that could only thrive in an era where streaming culture has deeply permeated everyday life, possibly marking a turning point for the industry.

Source: PR TIMES