B&V Co., Ltd., which operates the karaoke chain “Karaoke-kan,” has announced a collaboration campaign with “HIMEHINA,” the virtual artist managed by LaRa Inc., running from Monday, June 1, 2026 to Monday, August 31, 2026. The large-scale project pulls HIMEHINA’s world into every touchpoint of the karaoke experience: a singing campaign, collab drinks, collab goods, and themed rooms.

All-Store Singing Campaign with Original Rewards

The singing campaign will roll out across every Karaoke-kan location. Singing one of the target songs accessed from the special page on the DENMOKU controller earns the user a randomly assigned original smartphone wallpaper, with a chance to win original goods through a separate raffle. Eligible machines are DAM units; depending on the machine, a few songs may not be available.

Campaign details and official HIMEHINA collab updates will roll out through Karaoke-kan’s special site. The three-month run is designed to give HIMEHINA fans the chance to visit repeatedly. Karaoke-kan has also previously engaged with VTuber streaming via its “Karakan Channel”, and this collab can be read as part of strengthening that contact point with VTuber audiences.

Collab Drinks and Coasters Limited to 50 Stores

The collab drinks will be available at 50 stores nationwide, featuring four non-alcoholic drinks inspired by HIMEHINA at 700 yen each (tax included). Each drink purchase comes with one randomly selected original coaster (four designs each in the first and second halves, eight in total), some of which feature a hologram finish.

Collab drinks are served from 11:00 until closing (from 9:00 only at Namba Ebisubashi Honten), and purchases are limited to karaoke-using customers. The mid-campaign coaster swap between first and second halves adds an extra layer of fun specific to long-running campaigns.

New Illustrations Power a Wide Lineup of Collab Goods

Collab goods are also limited to 50 stores, and feature two newly drawn illustrations: the duo wearing Karaoke-kan-colored original outfits, and a casual-clothes version of the two enjoying karaoke. The lineup includes acrylic stands (two designs) at 1,760 yen each (tax included), sit-able 2WAY acrylic stands (two designs) at 1,870 yen each, can badges (eight designs) at 550 yen each, and acrylic keychains (two designs) at 1,210 yen each — covering several price points.

Collab goods sales also run from 11:00 to closing (from 9:00 only at Namba Ebisubashi Honten), and are limited to karaoke-using customers.

“Collab Rooms” Open at Akihabara and Namba Ebisubashi Honten

Collab rooms will operate exclusively at two stores: the Akihabara location and Namba Ebisubashi Honten. Original illustrations are used in the room decor, alongside large-scale projector visuals, turning the space into an oshi-katsu room where fans can dive into HIMEHINA’s world. Reservations are accepted at both the Akihabara location and Namba Ebisubashi Honten, with a design that fans can also use as a gathering space.

Future Outlook and HIMEHINA’s Latest Moves

HIMEHINA is a virtual artist unit formed by Tanaka Hime and Suzuki Hina; the YouTube channel has surpassed 1.1 million subscribers, with total video views exceeding 670 million. Released in July 2025, their fourth album “Bubblin” includes 17 tracks featuring “V” — which reached one million plays just five days after its MV launched — alongside songs such as “Aizutsumi Dance Hall,” “LADY CRAZY” and “Kiss Kitsune.” Following two-day shows at Pacifico Yokohama on November 22 and 23, 2025, they staged a first-ever solo VTuber world tour (per company research) spanning seven Japanese cities plus Taipei, Seoul and San Jose.

Because the Karaoke-kan collab runs for three months from Monday, June 1 to Monday, August 31, 2026, it stands out as a long-running summer campaign fans can return to repeatedly.

Takeaway and Outlook

VTuber and virtual-artist collaborations with karaoke stores tap into a high-fit combination, where the “singing” axis at the core of HIMEHINA’s activity meets the inherent setting of karaoke. With layers across singing, drinks, goods and rooms, and a three-month runway, the campaign is designed to absorb post-live afterglow and summer fan-meet demand. As HIMEHINA continues to widen their international reach through the world tour, the new in-store touchpoints created in Japan via this collab are worth watching.

Source: PR TIMES