IP mixer Inc. announced on May 18, 2026 that limited-time pre-orders for collaboration products between the UK’s national museum, “The National Gallery, London,” and hololive production VTuber “Juufuutei Raden” (hololive DEV_IS ReGLOSS) will run from 12:00 on Wednesday, May 20, 2026, to 19:00 on Tuesday, June 30, 2026. Inspired by three world-famous paintings—Turner’s “Rain, Steam and Speed,” Van Gogh’s “Sunflowers,” and Monet’s “The Water-Lily Pond”—the project rolls out across 8 product categories ranging from fragrances to acrylic stands.

Overview of the Juufuutei Raden × London National Gallery Collaboration

This project, “World Masterpieces in Juufuutei Raden’s Eyes—A Shared Art Journey,” is a collaboration between the UK’s National Gallery, London and “Juufuutei Raden,” a hololive-affiliated VTuber who holds a museum curator qualification. The product line layers Raden’s own worldview onto three masterpieces held by the gallery: works by J.M.W. Turner, Vincent van Gogh, and Claude Monet.

Sales will take place through the official online shop of “SPcollect,” IP mixer’s collaboration sales brand, with shipping coverage spanning Japan, the UK, Taiwan, Hong Kong, Macao, the USA, Canada, Australia, and other Southeast Asian countries.

Fragrance Mist Set—Three Bottles Inspired by Three Masterpieces

The anchor of the product lineup is the fragrance mist set. It is a three-bottle set (each 10ml ±1ml, alcohol-free) inspired by “Rain, Steam and Speed—The Great Western Railway,” “The Water-Lily Pond,” and “Sunflowers” respectively. The price is TWD 1,390 (≈JPY 7,645, tax included).

Conceived by Juufuutei Raden herself and co-supervised with the London National Gallery, each bottle is designed with motifs tied to the three featured paintings.

Scarves, Cups & Saucers, and More—Expanding into Everyday Items

Three scarves (53×53cm, each TWD 1,500 / ≈JPY 8,250, tax included) are available, each featuring one of the three masterpieces as its motif.

A cup & saucer set (rim diameter 7.5cm / height 7cm / capacity 190cc / saucer diameter 15.7cm, TWD 2,490 / ≈JPY 13,695, tax included) is also part of the lineup, offering an approach as everyday tableware that can be easily incorporated into daily life.

Other items include the rollerball pen (TWD 2,390 / ≈JPY 13,145), three tote bag designs (each TWD 690 / ≈JPY 4,345), three canvas art designs (30×20cm, each TWD 790 / ≈JPY 4,345), three acrylic stand designs (each TWD 490 / ≈JPY 2,695), and a random clear card set with 6 random designs (10.4×7cm, each TWD 120 / ≈JPY 660), forming the full 8-category product lineup.

20-Track Audio Guide and Private ReGLOSS Viewing in London

In addition to product sales, it was announced that an original audio guide will be recorded for 20 masterpieces from the London National Gallery’s collection, hand-selected by Juufuutei Raden. Furthermore, all members of hololive DEV_IS ReGLOSS traveled to London for a private after-hours viewing experience, with photography and viewing footage also recorded inside the gallery. The audio guide and viewing footage will be released later on Raden’s official YouTube channel.

The project’s illustrations are handled by Bodax.

Looking Ahead—Pop-Up Events Decided for Taipei and Tokyo

Alongside the pre-order sale, a pop-up exhibition is set for Taipei starting in mid-June 2026, and a pop-up store will open in Tokyo from October 2026. Details will be released at a later date. Product details and product information will also be live-streamed by Juufuutei Raden herself from 21:00 on May 22, 2026 on her official YouTube channel.

Editor’s Take

There have been VTuber × masterpiece collaborations before, but a project based on a real collection from the UK’s National Gallery—planned by a liver who holds a museum curator qualification—stands out for sheer credibility. The lineup leans heavily toward lifestyle items like fragrances, scarves, and cup & saucer sets, designed less like merchandise and more like an “extension of the museum shop,” giving it appeal beyond just the existing fanbase. Combined with the package that includes the private ReGLOSS-wide viewing in London and the footage that follows, this project is best read not as a one-off collaboration product, but as a long-term initiative in which hololive, IP mixer, and the National Gallery jointly support Raden’s brand-building as “a communicator of art culture.”

Source: PR TIMES