Xing Inc., a USEN&U-NEXT GROUP company, will launch “Virtual Utajiman,” a new YouTube program built around enjoying the songs of your “oshi” even more, on the JOYSOUND official YouTube channel “JOYSOUND CHANNEL.” The first broadcast is set for Tuesday, May 26, 2026 at 22:00. Each episode brings five VTubers together for an all-out song-and-talk showdown in an ongoing serialized format.

A Song-and-Talk Show Powered by “Karaoke JOYSOUND for STREAMER”

“Virtual Utajiman” is a new VTuber-oriented program built on top of “Karaoke JOYSOUND for STREAMER,” a streamer-targeted karaoke service from JOYSOUND. Each episode’s five VTuber guests show off their “song power” through their performances, and talk segments with the MC and commentator fill the spaces between songs.

The format digs into facets of the guests that everyday streams rarely reveal — their offscreen sides, what drives their activities, who they are as people — under the program’s banner of “drawn in by the singing, won over by the talk.” The dedicated program page is up at https://streamer.joysound.com/event/utajiman.

A Two-Person MC and Commentator Lineup Drawn from Net Shows and Entertainment

[MC] Hyakka Ryouran

[Commentator] Hanana Mio

Hosting duties go to Hyakka Ryouran, a presenter active on the front lines of Japanese net programming. Her grasp of net culture is set to keep every episode’s stage lively.

Commentator Hanana Mio, formerly of the Takarazuka Revue’s Flower Troupe, brings sharp insights into singing and performance honed on stage. Pairing a net-program veteran with a stage-trained voice aims to enrich the show with multiple critical angles.

First Episode: Five Popular VTubers with the Day’s Champ Chosen by Viewer Votes

The first episode’s guests are Ririneve (Metast), Kasukane Shino of Nanashi Inc., Ugajin Yagiri of Seventh Try, Lucia Laetitia of Nextopia, and Hidzuki Rurufu — five guests in total (order not fixed).

And in this program, the day’s star is decided by viewers. A fan-vote segment names “the day’s champ” from among the guests, turning audience comments into the deciding factor — a viewer-participation structure where supporting your oshi in chat directly shapes the result.

Future Plans and JOYSOUND’s Vision

JOYSOUND says it will continue backing the “singing expression” of VTubers and other streamers and creators through “Karaoke JOYSOUND for STREAMER.” This program is set to run as an ongoing series, and the lineup of upcoming guests is something to look forward to as “Virtual Utajiman” establishes itself as a place to discover new sides of your oshi.

Production support is provided by CSP (KADOKAWA Inc.) and the streamer overlay-design service “Alive Studio byGMO Pepabo,” giving the program a structure built in collaboration with the streaming industry. Latest cast information will be shared on the official “Karaoke JOYSOUND for STREAMER” X account (@joysound_skara).

Impressions and Outlook

JOYSOUND, a major karaoke company, running a recurring VTuber-focused program as a showcase for its streamer-facing service “Karaoke JOYSOUND for STREAMER” is a notable industry move. Pairing MC Hyakka Ryouran with commentator Hanana Mio — one rooted in net culture, the other in stage performance — should add depth to the viewing experience. A viewer-vote format that directly shapes the outcome fits naturally with YouTube live streams and works as a structure built to drive real-time tune-in. With singing standing as one of the most central pillars of VTuber activity, having a company side step in as a platform-style partner makes this a program worth watching as it grows.

Source: PR TIMES