SPRIX Inc. has announced that three new members – Hinagi Himawari, Shinra Eiru, and Arisugawa Aone – have joined the official VTuber project SPRIX Academy as its 2nd generation, marking the start of full-scale activities. SPRIX Academy is a YouTube-centered VTuber project that delivers “the joy of learning” to junior and senior high school students under the concept of “Learning x Entertainment.”

What Is SPRIX Academy? An “Edutainment” VTuber Project From an Education Company

SPRIX Academy is a VTuber project that delivers the joy of learning to junior and senior high school students through “Learning x Entertainment” content including quizzes, talks, experiments, and Study with Me streams. The setting is a fictional junior/senior high school called “SPRIX Academy” that exists in virtual space, where the VTuber students attending the school share their daily learning and challenges – building out the project’s overall world view.

The operator, SPRIX Inc., is a comprehensive education company listed on the Tokyo Stock Exchange Standard Market. It runs the individualized cram school “Morijuku” and a variety of learning content materials, and conducts the international foundational learning test “TOFAS” in over 50 countries, with a cumulative track record of more than 15 million test-takers. Cases in which an education-focused company fully operates an official VTuber project remain relatively rare in the industry.

Meet the 2nd Generation: A Sunshine Girl, a Cheer-Squad Captain, and a Refined Bookworm

The first member, Hinagi Himawari, holds the catchphrase “World-lighting, full-throttle sunshine” – a bright girl who loves singing and dancing. Her strongest subjects are English and music, and her birthday is August 31.

The second member, Shinra Eiru, holds the catchphrase “I will give you the courage to take one step forward! I am your cheer-squad captain.” He is a reliable cheer-captain character who is athletically gifted and good at cooking. His strongest subjects are science and math, and his birthday is March 3.

The third member, Arisugawa Aone, holds the catchphrase “Standing she is a peony, sitting she is a peony – and she charges ahead at whatever she loves.” She is a refined young-lady character who deeply loves reading and Japanese history. Her character setting also includes a black belt in karate and excellence in both academics and athletics. Her strongest subjects are Japanese and history, and her birthday is October 7.

What’s Next: Anniversary Specials Plus Collabs With Expert VTubers and YouTubers

To commemorate the 2nd generation’s debut, “SPRIX Academy Presents Gakuen-sai” – an 8-VTuber quiz special themed around general knowledge, common sense, and ranking – has already been streamed on May 17, 2026, and has been well received largely through the YouTube comments section.

Going forward, in addition to regular activities by the three 2nd-generation members, collab projects with expert VTubers and YouTubers as well as program-style productions have been announced. Watch for updates on the SPRIX Academy official YouTube channel and the official X account.

Outlook

As an official VTuber project run by an education company, SPRIX Academy’s defining feature is its clear “Learning x Entertainment” axis. SPRIX, which has long delivered learning content for junior and senior high students, is now using entertainment-savvy VTubers to create a new touchpoint with its target learner segment – an initiative worth attention from both the education and VTuber industries. The addition of three 2nd-gen members is expected to broaden the group’s project range, and how the team develops educational content – through expert VTuber collabs, quiz specials, and more – will be worth watching as activities ramp up in earnest.

Source: PR TIMES