Gugenka Inc. has started selling, on the digital figure viewer app “HoloModels,” a digital figure of Kizuna AI wearing the “KAMATTE AI” costume she debuted in her new song “KAMACHO.” Sales began Monday, June 1, 2026, on the XR Marketplace. The price is 3,850 yen (tax included). The product commemorates June, the month of Kizuna AI’s birthday.

Turning the “KAMATTE AI” costume from new song “KAMACHO” into a digital figure

What has arrived this time is a digital figure wearing the “KAMATTE AI” costume that Kizuna AI wore in her track “KAMACHO.” It went on sale today, Monday, June 1, 2026, to commemorate Kizuna AI’s birthday month of June.

The digital figure service “HoloModels” lets users view official anime and game character digital figures on a smartphone, and this Kizuna AI release joins that lineup.

View on your smartphone and even take AR photos with “HoloModels”

In HoloModels, you can freely set pose, expression and size. Furthermore, by using your smartphone’s AR feature, you can display a HoloModel even when you are out or at an event venue and take photos together with the character.

You can display it as if it were sitting on your desk at home, or take a commemorative photo together outdoors — the kind of enjoyment unique to digital figures. The app can be downloaded from the dedicated page.

Who is “Kizuna AI”?

Kizuna AI is the world’s first virtual YouTuber / virtual talent, who began her activities in December 2016 under the theme “I want to connect with you.” Starting with her YouTube channel “A.I.Channel,” which has over 3 million subscribers, her total following across major social media has surpassed 10 million. Through television appearances, commercials and full-scale music artist activity, she has led the expansion of the VTuber market as a pioneer who breaks down the wall between the virtual and the real.

In recent years she has continued to broaden her activities, including being appointed as a promotional model for DIANA, and she now centers her work on “music” as a means of connecting with people around the world across barriers of language and the heart. (Official site)

Future plans

2026 marks the 10th anniversary year of Kizuna AI’s activities. Building on her journey so far, she says she will keep taking on new challenges toward the next era, and this digital figure release timed to her birthday month is one part of that. The sales period runs from Monday, June 1, 2026, and the figure can be purchased from the product page on the XR Marketplace.

Our take

The experience of summoning a costume she debuted in a song straight to your hand in AR to photograph is a new way to bring home the excitement of a live show or music video. Unlike physical merchandise, it is not bound by inventory or shipping, and the ability to feel like you are “in the same space as your favorite” with just a smartphone is a strength unique to digital figures. As pioneer Kizuna AI, now in her 10th anniversary year, continues to expand into the XR space, it is drawing attention as a move that symbolizes the digital shift in VTuber merchandise.

Source: PR TIMES