“Hakonect,” a VTuber agency operated by Analog Inc., is currently holding a collaboration with the Sanuki udon restaurant “Sanuki Udon Menki Yashima Shibuya Maruyamacho” in Shibuya, Tokyo. From Tuesday, June 2 to Sunday, June 28, 2026, the agency is offering three original udon dishes devised by its affiliated VTubers Akai Akame, Mizumori Atori, and Mofuyama Sorara, along with merchandise. Visitors receive a postcard and a collaboration sticker.

Three collab udon dishes devised by the three members

For this udon collaboration, “Akai Akame,” “Mizumori Atori,” and “Mofuyama Sorara” each devised an original udon dish. The three are Akai Akame’s “Buff-Loaded Showdown Udon” (okra, pork, sudachi, grated daikon), Mizumori Atori’s “[Insert Any Man’s Name]-Style Udon” (bean sprouts, cabbage, pork, tempura bits, garlic), and Mofuyama Sorara’s “Sorara’s! Hot-Hot Jjigae Udon” (kimchi, hanpen fish cake, pork, gochujang, chili oil), each priced at ¥1,800 (tax included).

All are available both hot and cold, and the toppings reflect each character’s individuality.

Collaboration merchandise including acrylic figures

The merchandise lineup includes acrylic figures “Shibuya Menki Yashima Collab” (3 types, approx. 170mm, ¥1,700 each / tax included), as well as can badges (3 types, approx. 57mm, ¥300 / tax included), acrylic chopstick rests (3 types, approx. 76mm, ¥500 / tax included), and acrylic coasters (3 types, approx. 90mm, ¥700 each / tax included).

All are offered in limited quantities and will end once sold out.

Every visitor receives a postcard and a sticker

Every customer who visits receives one random postcard (4 types) plus one original sticker (1 type) available only here. These are also limited in number, and distribution ends once they run out.

Looking ahead: running through June 28, ending once sold out

The collaboration runs through Sunday, June 28, 2026. Business hours vary by day of the week, with Thursday through Sunday open from 11:30 to 21:30 (irregular holidays). Because the udon is handmade and available in limited quantities, note that it will end once it sells out.

Menki Yashima Shibuya Maruyamacho was founded in 1936 in Zentsuji, Kagawa Prefecture, and is now run by the fourth-generation owner. The latest store information can also be found on its official Instagram.

Impressions and outlook

Cross-industry collaborations between a VTuber agency and a brick-and-mortar restaurant are becoming established as a way to create a “visit in person” experience for fans. This time, Hakonect—which has continued advertising campaigns based in Akihabara—teaming up with a long-established udon restaurant in Shibuya feels fresh, and the menu design reflecting each member’s individuality boosts the motivation to visit. From the perspective of how mid-sized agencies create real-world touchpoints, it looks like a collaboration case worth referencing.

Source: PR TIMES