Lawson Entertainment, Inc. has announced the debut of “Shirahoshi Mizuki,” the official VTuber of Lawson Ticket Xone, a professional esports team sponsored by its Lawson Ticket service. Selected through an audition for the VTuber division newly established in February 2026, she will hold her first stream on YouTube at 20:00 on Saturday, June 13.

Profile of official VTuber “Shirahoshi Mizuki”

“Shirahoshi Mizuki” is a “Lawson Ticket Xone” VTuber with a birthday of January 30 and a height of 158 cm. Under the theme “The victory story we draw together,” she aims to be a presence that grows alongside the people who cheer her on through games and streams. She is also a character who wholeheartedly supports the activities of the team’s players.

The character design is handled by Fujima Takuya, and the Live2D modeling by Nogisaka Kushio. Her activity unfolds on her official X account and YouTube channel.

First stream from 20:00 on June 13

The memorable first stream takes place on YouTube Live from 20:00 on Saturday, June 13, 2026. The key visual and first-stream URL were released in line with the information unveiling.

Lawson Ticket Xone and the development of its VTuber division (what’s ahead)

“Lawson Ticket Xone” is a professional esports team aiming for the top of the world in the battle-royale shooter “Apex Legends” with three players and one coach. As the only pro team sponsored by a domestic play guide, it is advancing collaboration with various group services such as its ticketing business, entertainment merchandise, and film business. It had previously announced the establishment of a VTuber division and a team-logo renewal, and Shirahoshi Mizuki’s debut marks the full-scale launch of that effort.

In the VTuber division, it plans to develop activity both online and offline, including game streaming, team promotion on SNS, and appearances at team events. Team operation is handled by e-Sports Gig, Inc.

Impressions and outlook

The move of a pro esports team launching its own official VTuber draws attention as a measure to broaden touchpoints with audiences that are hard to reach through players’ competitive activity alone. Being able to link up with the Lawson group’s wide range of businesses—ticketing, merchandise, and film—is a strength other teams do not have. Expectations are rising for how Shirahoshi Mizuki will grow as a presence connecting the team and its fans.

Source: PR TIMES