Hokka Hokka Tei Head Office is additionally launching its collaboration campaign with the gaming group “Dozle Corp.,” the “Dozuritai! Naporitai! Campaign,” at the new brand “One-Hand BENTO by Hokka Hokka Tei” (Abeno Harukas Kintetsu Main Store, Wing Building Basement Level 2 deli section) from June 19, 2026 (Fri). The project commemorates Hokka Hokka Tei’s 50th anniversary and Dozle Corp.’s 5th anniversary, and purchasing an eligible product earns an original sticker.

A Double Anniversary Collaboration: 50th × 5th

Hokka Hokka Tei opened its first store in Soka City, Saitama in 1976, and marked its 50th anniversary on June 6, 2026. To celebrate this milestone anniversary year together with the popular gaming group “Dozle Corp.,” which likewise marked its 5th anniversary on January 3, 2026, the “Dozuritai! Naporitai! Campaign” launched and is now running at Hokka Hokka Tei stores.

The collaboration between the two was announced as a double-anniversary project in May 2026, and this time, to further liven up the celebration, an additional run has been decided at the new brand “One-Hand BENTO by Hokka Hokka Tei,” which opened at Abeno Harukas Kintetsu Main Store on April 29, 2026.

Campaign 1: 6 Original Stickers with Purchase of Eligible Products

Purchasing the “One-Hand BENTO Chicken Cutlet Napolitan” (590 yen, tax incl.) or “One-Hand BENTO Chicken Cutlet Napolitan (Cheese)” (620 yen, tax incl.) earns one random original sticker (6 types in total, not for sale) featuring newly drawn visuals exclusive to this campaign. Set products are also eligible.

There are six designs in total. In addition to one-shot designs brimming with each member’s personality, the all-members design comes in a sparkling rare specification. Each sticker also includes a serial code for entry into a lottery exclusive to members of the official “Hokka App,” and distribution runs from June 19, 2026 (Fri) while supplies last.

Campaign 2: Limited Goods for 50 Winners per Course by Lottery

By entering the serial code printed on the sticker and applying after registering as a member of the “Hokka App,” 50 winners per course can win limited collaboration goods by lottery. Course A is an original “Hok” T-shirt with a commemorative limited design (L size only); among the 50 winners, 5 (1 black, 4 white) receive a version with the autograph of a Dozle Corp. member.

Course B offers an original acrylic diorama stand that lets you display, in three dimensions, a newly drawn visual of all five Dozle Corp. members gathered in front of Hokka Hokka Tei, to 50 winners. The application deadline is June 30, 2026 (Tue).

One-Hand BENTO New Product Lineup

The collaboration’s eligible products, “One-Hand BENTO Chicken Cutlet Napolitan” (590 yen, tax incl.) and “(Cheese)” (620 yen, tax incl.), go on sale on June 19, 2026 (Fri). They turn the hugely popular 50th-anniversary “Chicken Cutlet Napolitan Bento” into a One-Hand BENTO that can be eaten easily with one hand.

The lineup also includes the well-received “One-Hand BENTO Kakiage” (540 yen, tax incl.), as well as the “One-Hand BENTO Melon Roll” (670 yen, tax incl.) and “Mini Melon Roll” (411 yen, tax incl.) released on June 18, 2026 (Thu).

Looking Ahead

“One-Hand BENTO by Hokka Hokka Tei” plans to release many more new products going forward. Hokka Hokka Tei operates 714 stores nationwide, and even after reaching its 50th anniversary it says it will continue to offer a variety of menus and projects for customers to enjoy.

Impressions and Outlook

The pairing of a popular gaming group and a bento chain — two very different industries — creates an experience for fans of “meeting your favorites in everyday life.” Expanding the well-received campaign to the new brand “One-Hand BENTO” speaks to the strong response the collaboration has received. With the fan base of Dozle Corp., which boasts 2.76 million channel subscribers, overlapping with Hokka Hokka Tei’s store network rooted nationwide on its 50th anniversary, synergy can be expected in both sales and buzz.

Source: PR TIMES