“m HOLD’EM,” the Texas Hold’em poker app operated by Sammy Corporation, will mark its 5th anniversary in July 2026. Sammy will hold a commemorative tournament with prizes worth about 1 million yen in total and an awards livestream, “m HOLD’EM AWARD 2026,” hosted by freelance announcer Taguchi Shohei, in addition to a revival collaboration with the VTuber group “hololive” starting June 29.

A 5th anniversary tournament with prizes worth about 1 million yen

To celebrate its 5th anniversary, “m HOLD’EM” will hold a special poker tournament with prizes worth about 1 million yen in total. The lavish lineup includes the digital code “V-Preca,” a stay voucher for South Korea’s “Hyatt Regency Incheon, Paradise City,” and discount tickets for the “PARADISE CITY POKER SERIES” poker event held at the same venue in mid-July.

Details of the eligible tournaments can be found on the special site.

The “m HOLD’EM AWARD 2026” livestream hosted by Taguchi Shohei

The awards program “m HOLD’EM AWARD 2026,” honoring players’ achievements, will also be livestreamed. The broadcast starts at 20:00 on Monday, June 29, with freelance announcer Taguchi Shohei as host. It will honor dedicated users from various angles, and honorees will receive an “original title” exclusive to this project.

The broadcast is scheduled to take place on YouTube.

A revival collaboration with hololive from June 29

Popular talents from the VTuber group “hololive”—Usada Pekora, Takane Lui, Houshou Marine, and Yukihana Lamy—return to “m HOLD’EM.” During the collaboration period, players can obtain avatars as well as newly drawn, fully voiced stamps original to m HOLD’EM.

In addition, events where players can win collaboration playing cards and original acrylic trophies will be held during the period. The collaboration runs from Monday, June 29 to Sunday, July 19, 2026.

Future plans and login campaign

To mark the 5th anniversary, a login campaign offering free diamonds, m points, and a 5th anniversary title will also run. The period is the same as the revival collaboration, from Monday, June 29 to Sunday, July 19, 2026.

“m HOLD’EM” says more collaboration projects are planned going forward, and its 5th anniversary looks set to drive continued outreach to both new and existing users.

Commentary and outlook

Launching a revival collaboration with hololive’s popular talents as part of a poker app’s anniversary signals an aim to reach both gaming fans and VTuber fans. Combining projects that honor “dedicated players”—such as the tournament with prizes worth about 1 million yen and the awards livestream—with a collaboration that draws in new users makes for a structure befitting the milestone of a 5th anniversary. It will be worth watching how far the Texas Hold’em genre can broaden its base through VTuber collaborations.

Source: PR TIMES