Oh-ami Co., Ltd., the operator of the hobby mail-order shop “amiami,” has announced that it will take part as a sponsor of “hololive English 4th Concert -Serendipity-,” a large-scale live concert organized by COVER Corp., to be held in Los Angeles, USA, in July 2026. In tandem, amiami will sell official merchandise and run the participatory “Wishing Wall” project at its booth at “Anime Expo 2026,” one of North America’s largest anime events.

amiami Signs On as a Sponsor of hololive English’s 4th Concert

Oh-ami Co., Ltd., which operates “amiami,” has announced that it will join as a sponsor of “hololive English 4th Concert -Serendipity-,” to be held in Los Angeles, USA, in July 2026. Through its past collaborations with hololive English talents, the company has worked to connect fans around the world with hobby and entertainment culture.

In addition to its online shop, “amiami” operates physical stores including its Akihabara Radio Kaikan store, Akihabara Figure Tower store, and Ikebukuro mini Fair Goods store, making it one of Japan’s largest character and hobby mail-order retailers. Through this sponsorship, it says it aims to deliver a special experience to fans.

Official Merchandise and the “Wishing Wall” at the amiami Booth at Anime Expo 2026

At “Anime Expo 2026,” one of North America’s largest anime conventions held around the same time, amiami plans to sell official merchandise for “hololive English 4th Concert -Serendipity-” at its booth (SH-314). Anime Expo 2026 runs from Thursday, July 2 to Sunday, July 5, 2026, at the Los Angeles Convention Center.

The venue will also host the participatory “Wishing Wall” project, which gathers wishes from hololive English talents and fans alike. Alongside messages from the talents, visitors will be free to write their own wishes and words of support on the display.

Performer Lineup and What Lies Ahead

“hololive English 4th Concert -Serendipity-” will feature each of the hololive English units, -Myth-, -Promise-, -Advent-, and -Justice-, with guest appearances also planned from Vestia Zeta, Kobo Kanaeru, Tsunomaki Watame, and Ookami Mio.

Details of the performance are scheduled to be announced in stages on the official site. With hololive English enjoying strong overseas popularity, all eyes are on how this major concert and the involvement of Japanese companies at the local event will unfold.

Impressions and Outlook

The fact that amiami, a major Japanese hobby retailer, is involved in both a major hololive English live concert in North America and Anime Expo can be seen as a move that symbolizes the global expansion of VTuber culture. Beyond merchandise sales, the preparation of fan-participatory devices such as the “Wishing Wall” stands out, giving the impression that the company places real weight on building points of contact with local fans. This looks set to be a case worth watching as a barometer for the broader growth of VTuber-related business in overseas markets.

Source: PR TIMES