NeXT Inc., a company that develops event projects and liver PR businesses, has produced a collaboration between the live-streaming app “17LIVE” and “ME TOKYO,” an amusement facility aimed at Gen Z. Original plushies of award-winning V-Livers have appeared in the crane games at ME TOKYO IKEBUKURO, running from Monday, June 22, 2026.

The 17LIVE x ME TOKYO Collaboration

This collaboration targets the winners of 17LIVE’s in-app event “V-Liver Exclusive! Your Original Plushie in a ‘ME TOKYO’ Crane Game!?” Original plushies modeled on the winning V-Livers appear as prizes in the crane games inside ME TOKYO IKEBUKURO.

17LIVE has been focusing on the V-Liver genre in recent years, continuing efforts to expand livers’ activities into real-world venues, such as its collaboration project celebrating the 8th anniversary of V-Livers.

Award-Winning V-Liver Plushies as Prizes

The lineup consists of approx. 30cm original plushies modeled on the award-winning V-Livers. In addition, 17LIVE V-Livers also appear on in-store signage, creating a setup where visitors can enjoy the collaboration’s world view throughout the facility.

Running Until June 28, With More to Come

The project runs from Monday, June 22 to Sunday, June 28, 2026. ME TOKYO is a new-brand amusement facility built around the concept “MOVE EMOTION – ME TOKYO is not a place to set up games, but a zone to release emotions,” and further expansion of efforts connecting livers with real-world facilities is anticipated.

Impressions and Outlook

The highlight this time is bringing V-Livers-who exist on streams-into a real-world facility in a “tangible form” as roughly 30cm plushies. The experiential gimmick of a crane game lets fans enjoy it proactively while also giving them a reason to visit the venue. Having one’s own plushie lined up around town should be a big encouragement for the livers themselves, making this a project worth watching as a strong example of collaboration between a streaming platform and a real-world facility.

Source: PR TIMES