Shirogane Noel, who belongs to the female VTuber group “hololive” operated by COVER Corp., will release a tourism video in collaboration with her home prefecture of Oita at 19:00 on Friday, June 26, 2026. The video introduces the appeal of “Cool Oita” in summer and features a rap duet with the Governor of Oita.

Oita-Born Shirogane Noel Promotes “Cool Oita”

The video being released features Oita-born Shirogane Noel conveying the appeal of summer’s “Cool Oita.” From cool spots to delicious gourmet food, Shirogane Noel herself guides viewers through the highlights of Oita in summer.

It is a classic project pairing a local government with a popular VTuber, with content that reaches not only VTuber fans but also those considering a trip to Oita.

A Rap Duet With the Oita Governor, Too

In addition to introducing the charms of summer Oita, the video features a song themed on this initiative. The unexpected pairing of a rap duet between Shirogane Noel and the Governor of Oita is one of the highlights.

The Video Releases Today at 19:00, With More to Come

The video is scheduled to be released at 19:00 on Friday, June 26, 2026, on Shirogane Noel’s YouTube channel “Noel Ch. Shirogane Noel” (the release date and time are subject to change without notice).

COVER Corp., which operates “hololive,” has been expanding its activities into the real world as well as the virtual realm, and collaborative projects with local governments like this one are expected to increase going forward.

Impressions and Outlook

The pairing of local governments with top VTubers is becoming established as a new form of tourism PR. A project in which the talent personally guides viewers through her home prefecture of Oita carries genuine credibility and should naturally encourage fans’ desire to “go and see it for themselves.” Including the playful touch of a rap duet with the prefectural governor, it is a fine example of a local government positively embracing VTuber culture.

Source: PR TIMES