Global Solution Inc., in partnership with its group companies Link Music Inc. and TOKAI Cable Network Co., Ltd., will launch “Shizuoka, Kono Machi Oshimasen ka?” (roughly, “Shizuoka, Won’t You Promote This Town?”), a regional revitalization program in which VTubers introduce restaurants and tourist spots across Shizuoka Prefecture, beginning Wednesday, July 1, 2026. The show will deliver the appeal of Shizuoka to audiences both inside and outside the prefecture through the cable channel “Toko-chan” and YouTube.

A Regional Revitalization Program Where VTubers Showcase Shizuoka’s Charm

“Shizuoka, Kono Machi Oshimasen ka?” is a regional revitalization program that introduces a wide range of local attractions across Shizuoka Prefecture—restaurants, businesses, tourist spots, accommodations, regional events, and traditional culture—through the approachable perspective unique to VTubers. By turning the efforts of local businesses, lesser-known regional resources, and people’s passions into video content, the program aims to create new local fans and energize the regional economy.

The program is a regional revitalization project in which Global Solution Inc., Link Music Inc. (which operates VTuber and V-liver businesses), and TOKAI Cable Network Co., Ltd. each leverage their strengths to broadly communicate the appeal of the region.

Broadcast and Streaming Overview

The first episode will air Wednesday, July 1, 2026, from 24:30 as a 30-minute program on “Toko-chan,” the community channel operated by TOKAI Cable Network Co., Ltd. Streaming will also begin the same day on the “Digilumi Channel” and the “official Shizuoka, Kono Machi Oshimasen ka? YouTube channel.”

Through both television and YouTube, the project aims to deliver Shizuoka’s appeal not only to viewers within the prefecture but also to those outside it, sharing information that contributes to regional economic revitalization and a growing exchange population. The latest broadcast schedule and program information will be announced on the program’s official website and official social media.

Future Plans

Going forward, the program plans to report from various locations across Shizuoka Prefecture, introducing a wide range of genres including restaurants, businesses, tourist facilities, accommodations, and regional events. While advancing collaborations with local businesses, municipalities, and tourism-related organizations, it aims to continuously produce and distribute video content and to grow as a regional media outlet that conveys the appeal of Shizuoka.

In addition, the program will progressively recruit the shops, businesses, tourist facilities, and regional events it features, and will also seek sponsor companies and organizations that support the project.

Opinion and Outlook

Combining VTubers with regional media can be seen as an attempt to pull the “local × VTuber” context—until now centered on nationwide IP collaborations—closer to everyday living areas. By pairing cable TV, a broadcast network rooted in the local community, with YouTube’s reach, more opportunities are expected for local businesses to be featured as video content. If it takes root as an ongoing program, it could become a model case for a new style of regional promotion originating in Shizuoka.

Source: PR TIMES