The VTuber agency “REPLAY LIVE”, operated by MissionTime Inc., has launched a 3D reveal project for its first-generation livers. It is a fan-participatory co-creation project in which each liver’s 3D model will be revealed on the condition that they reach 10,000 YouTube channel subscribers. The 3D production is handled by “Usaneko Memory,” a studio with an extensive track record in the VTuber industry.

“REPLAY LIVE,” an Agency Built on “Streams You Want to Watch Again and Again”

REPLAY LIVE is a VTuber agency that pursues “streams you want to watch again and again.” Beyond live streaming, it works to expand each talent’s potential through a wide range of entertainment, including videos, music, events, and 3D content.

3D Reveal at 10,000 Subscribers—A Fan-Participatory Co-Creation Project

The newly launched 3D reveal project targets the agency’s first-generation livers, revealing each liver’s 3D model on the condition that they reach 10,000 YouTube channel subscribers. It is designed so that the actions of individual fans—watching, commenting, sharing, and cheering—accumulate and pay off in the form of a 3D reveal.

The 3D production is handled by “Usaneko Memory” (Memorynator Inc.), a creative team that has produced costumes, backgrounds, and 3D assets for many top VTubers. By providing industry-leading expressiveness even for newcomers, the studio aims to bring out each talent’s individual appeal.

What’s Next (Full-Scale Entry into the YouTube Business)

This project is positioned as the first step in a full-scale entry into the YouTube business that the agency plans to strengthen going forward. It intends to pursue new challenges such as video projects, short videos, original content, and 3D live activities. Operator MissionTime is applying the know-how it has cultivated in recruitment and talent-development businesses to talent management, working to nurture talent who can thrive over the long term.

Impressions and Outlook

The clear condition of “3D reveal at 10,000 subscribers” is an easy-to-understand mechanism that directly links fan support to a talent’s future, making it easy to boost the motivation to cheer them on. Enlisting the highly experienced Usaneko Memory to guarantee high quality even for newcomers also reflects how serious the agency is. Attention is turning to how subscriber counts will grow going forward, and which liver’s 3D debut this co-creation project—where fans and talents grow together toward a shared goal—will lead to first.

Source: PR TIMES