Kizuna AI Launches 10th Anniversary Year: New Song “My Love” Out July 1, MV July 20

Kizuna AI Inc. has announced that “Kizuna AI,” the pioneer of virtual talents, premiered her new song “My Love” at the 10th Birthday Live “A.I.Party! 2026 〜My Love to u〜” held on June 30. The track is being released digitally on music streaming services starting today, Wednesday, July 1, at midnight, and the music video (MV) will be released on Monday, July 20.

Key Points

  • Artist: Kizuna AI (Kizuna AI Inc.)
  • New song “My Love”: Streaming from Wednesday, July 1, 2026, at 0:00 (lyrics: Kizuna AI / music: Nor)
  • MV release: Monday, July 20, 2026; directed by Kawasaki Kenji (Eallin Japan)
  • Event: Premiered—along with a new costume—at “A.I.Party! 2026 〜My Love to u〜” on June 30
  • Anniversary rollout: World tour project “GO TO 2027” launched; commemorative goods on sale (until 23:59 on July 20)

New Song “My Love” Premiered at the 10th Birthday Live “A.I.Party! 2026”

On Tuesday, June 30, the event “A.I.Party! 2026 〜My Love to u〜,” celebrating Kizuna AI’s 10th birthday, was streamed on YouTube, and Kizuna AI appeared in a new costume during the music live segment. A star-studded creative team gathered for the occasion, with Morikura En—who created her character design—drawing a new key visual, and mitti brought on for costume design.

Kizuna AI appearing on the stage of 'A.I.Party! 2026 〜My Love to u〜'
Kizuna AI appearing on the stage of “A.I.Party! 2026 〜My Love to u〜”

This year’s stream was structured in two parts, the “Kizuna AI Cup 2026” and a “mini music live,” and her 10th birthday was celebrated together with a total of nine VTubers from various VTuber agencies. In the latter mini music live, a new visual matching the new song “My Love” was unveiled, and her never-before-seen new hairstyle also drew attention.

Nor Produces the Track for the First Time in Eight Years; MV Out July 20

Kizuna AI will mark her 10th anniversary in December 2026. The new song “My Love” is a track that carries both a look back over the past 10 years and a resolve aimed at the next 10. The track was produced by music producer Nor, who created her first original song “Hello, Morning”—his first work for her in eight years. The lyrics were written by Kizuna AI herself.

Cover art for the 10th Birthday Single 'My Love'
10th Birthday Single “My Love”

The track is now streaming on music streaming services. The MV—directed by Kawasaki Kenji (Eallin Japan), following the previous work “KAMACHO”—will be released on Monday, July 20.

What’s Next (World Tour Project “GO TO 2027” Launches)

The world tour project “Kizuna AI WORLD TOUR GO TO 2027,” which aims to celebrate the 10th-anniversary memorial year with fans around the world, has also launched. It is broadly accepting offers for event appearances and corporate tie-ups from Japan and abroad, and says it can accommodate a wide range of stages, from music festivals to cultural events. Commemorative goods are also being sold at the “Kizuna AI Official Goods Store” until 23:59 on July 20.

Key visual for Kizuna AI WORLD TOUR GO TO 2027
The world tour project “Kizuna AI WORLD TOUR GO TO 2027” launches

Impressions and Outlook

The 10th-anniversary year of Kizuna AI—who spread the term “virtual YouTuber” to the world—has now begun in earnest. Her reunion with Nor, who produced her first original song, for the first time in eight years carries deep meaning for fans who have watched over her since the early days, and it is a fitting choice to open a 10th anniversary that layers her past journey over a resolve for the future. With the world-stage tour project also getting underway, expectations are rising for the rollout toward the December anniversary, and for what challenges this pioneer will take on in her next 10 years.

The latest news is also shared on the Kizuna AI official website and YouTube channel.

Source: PR TIMES

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Streamer Magazine Team

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