Gaming content group “Dozle Corp.” (ドズル社), managed by WONDER DIVE, will launch a collaboration campaign at Lawson convenience stores nationwide starting July 21, 2026 (Tue). The campaign features original clear files (6 designs) for purchasing 3 qualifying snacks, an Entame lottery, limited-edition ramen, in-store merchandise, and made-to-order goods via @Loppi and HMV&BOOKS online.

Buy 3 Snacks, Get an Exclusive Clear File (6 Designs)

From 7:00 AM on July 21 (Tue) through August 3 (Mon), purchasing 3 qualifying snacks at any Lawson store earns customers one original clear file featuring newly drawn illustrations, available first-come on a limited basis. The lineup of 6 designs includes individual designs for each member — Dozle, Bonjour, Only, Orafukun, and Oohara MEN — plus a group design featuring all five. Each store visit allows up to 1 of each design (6 total), and the promotion ends when stock runs out.

Entame Lottery, Limited Ramen, and In-Store Goods

Also launching on July 21, the Entame lottery (840 yen per draw, tax incl.) will be available at select Lawson and HMV locations. Prizes feature merchandise with exclusive illustrations, and collecting 5 lottery tickets qualifies for the “Entame Chance Prize” — a plushie complete set awarded to 20 winners by lottery.

On the food side, “Dozle Corp. Ramen — Soy Sauce Flavor” (3-pack, 1,582 yen tax incl., with 1 bonus sticker) will be sold at Lawson stores and on Lawson Online Gift. In-store merchandise includes acrylic stands (5 designs, 1,870 yen each) and glitter pin badges (5 random designs, 660 yen each), all in limited quantities.

Made-to-Order Sales via @Loppi and HMV&BOOKS Online

From 10:00 AM on July 21 (Tue) through August 31 (Mon), made-to-order goods will be available via @Loppi and HMV&BOOKS online. The lineup includes “Pon! Nui” mini plush keychains (5 designs, 2,420 yen each), hoodies (5 designs, 9,900 yen each), a body bag (4,400 yen), a furoshiki wrapping cloth (3,520 yen), laptop cases (13-inch and 15-inch, 3,850 yen each), embroidered brooches (5 designs, 1,430 yen each), and more. Delivery is scheduled for December 22, 2026 (Tue). Additionally, original prizes will be introduced to Lawson in-store prize games starting July 21.

Looking Ahead

Dozle Corp. is a gaming content group with 2.78 million YouTube subscribers (as of July 2026), led by Dozle and comprising five members: Dozle, Bonjour, Only, Orafukun, and Oohara MEN. This year, the group also has a standalone offline event for 8,000 attendees, “Shiritsu Dozle Gakuen Buttobina Matsuri!!,” scheduled for September 12–13. The Lawson collaboration is drawing attention as part of these large-scale initiatives. A dedicated campaign website is also now live.

Analysis

This is a major convenience store collaboration for Dozle Corp., following their previous tie-up with Hokka Hokka Tei. In addition to staples like clear files and lottery draws, unique offerings such as original instant ramen, furoshiki wrapping cloths, and laptop cases stand out. Leveraging Lawson’s nationwide reach as a touchpoint, the campaign is likely to help expand the gaming group’s fanbase. It also serves as an effective momentum builder ahead of their September offline event.

Source: PR TIMES