IP mixer Inc. has launched pre-orders for the second wave of the “Glowing Shade” cosmetics series, a collaboration with NIJISANJI EN’s VTuber unit “BY THE BEAT,” through the SPcollect official online shop starting July 20, 2026. The lineup features eyeshadow palettes and lip & cheek creams inspired by the four members — Zeal Ginjoka, Freodore, Seible, and Kaelix Debonair — totaling eight products, plus a limited-edition special set.

Vol. 2 Themed Around “Radiance and Transparency”

“Glowing Shade” is a cosmetics collaboration series that expresses the individuality of NIJISANJI EN’s VTubers through makeup products. Vol. 2 adopts a white-based theme of “radiance and transparency,” incorporating designs that reflect the unique worldviews of each of the four BY THE BEAT members.

The illustrations were created by illustrator Sako Koji, with hand-drawn visuals featured across all packaging. Products are scheduled to ship starting December 2026.

Four Eyeshadow Palettes — 5-Color Sets with Character-Motif Embossing

Each eyeshadow palette features five colors based on the respective member’s image colors, priced at TWD 899 (approximately ¥4,575). The palette surfaces feature character-motif embossing, making them highly collectible designs.

Lip & Cheek Cream and Special Set Also Available

The lip & cheek creams are priced at TWD 599 (approximately ¥3,050) and feature a 2-in-1 formula for use on both lips and cheeks. A limited special set is also available at TWD 1,890 (approximately ¥9,610), which includes an eyeshadow palette, lip & cheek cream, acrylic stand, and postcard.

Coming Up — Product Showcase Video on July 25

On July 25 (Sat) at 20:00, the four BY THE BEAT members will stream a product showcase video. Expect to hear their thoughts on how the products feel and their favorite features — useful reference for anyone considering a purchase. Be sure to check out the streams from Kaelix Debonair and the other members.

IP mixer is a subsidiary of MicroAd, specializing in IP collaboration merchandise with a focus on overseas markets. The Glowing Shade series is produced in partnership with Taiwan-based brand SPcollect, and a domestic sales site has also been set up.

Thoughts and Outlook

VTuber collaboration cosmetics have been on the rise in recent years, but it’s still relatively rare to see a NIJISANJI EN unit release dedicated eyeshadow and lip products. The approach of unifying the packaging with a white-based design while expressing each member’s personality through five distinct colors is sure to appeal to collectors. With this being Vol. 2 following the first installment, continued momentum could pave the way for expansion to other units in the future.

Source: PR TIMES