Lighthouse Studio (a CARTA HOLDINGS group company) has announced the establishment of Uralogic Game Company, a next-generation VTuber agency launched as part of its Uralogic media project. Five first-generation talents will debut on August 19, 2026. The concept follows five characters who have undergone a “reverse isekai reincarnation” from a game world to modern-day Shibuya, where they start their own company. The agency plans a hybrid approach combining livestreaming and video content using high-end 3D models.

What Is Uralogic Game Company?

Uralogic Game Company is a next-generation VTuber agency launched by Lighthouse Studio, which operates Kamige Kouryaku, a game walkthrough media site with over 100 million monthly page views. Leveraging that expertise, the agency rallies around the tagline “more game more fun,” positioning game culture at the core of its entertainment ventures.

The lore features five characters who have undergone a “reverse isekai reincarnation” from their game worlds to present-day Shibuya, where they band together to start their own company.

Meet the Five First-Gen Talents

Each of the five debut talents brings a distinct specialty. The lineup includes Toba Lila, who serves as CEO and accountant; Eikoku Nema, a film studies expert; Yakushiji Mei, specializing in chemistry and pharmacology; Rokujo Mikoto, focusing on law; and Uzuki Awai, whose domain is art research.

Schedule Leading Up to Debut

A teaser PV was released on August 4 and is available on the official YouTube channel. Outdoor billboards will go up across the Shibuya area starting August 10, followed by debut streams on August 19 and 20.

Future Plans and Key Takeaways

Uralogic Game Company intends to pursue a hybrid strategy of livestreaming and video, backed by the game media expertise and resources of the CARTA HOLDINGS group. The adoption of high-end 3D models promises high-quality visual expression. Whether the agency can carve out a unique position rooted in game culture will become clearer once debut activities get underway.

Outlook

Having CARTA HOLDINGS as a corporate backer and the operational know-how behind Kamige Kouryaku, a site with over 100 million monthly PVs, gives the agency a strong foundation. The distinctive “reverse isekai reincarnation” concept and gaming-focused direction make it exciting to see what kind of audience the agency will attract once debut streams begin.

Source: PR TIMES | Uralogic Game Company Official Site | Official X | Official YouTube