viviON Inc.‘s virtual creator community “VHS City” has announced that VTuber group “Kemomimi Refle!,” now celebrating its 5th anniversary, will join as a new partner group. The collaboration includes the release of a jointly produced original music video and large-scale advertising at Comiket 108.

Who Is “Kemomimi Refle!” — A Group Celebrating 5 Years

“Kemomimi Refle!” is a VTuber group based on the concept of a virtual relaxation salon run by animal-eared characters. The trio consists of Uno Sakura, Komae Nadeshiko, and Nekoma Karin, who deliver various forms of “healing” through the virtual world.

Commenting on the partnership, Uno Sakura said, “This means even more excitement ahead!” Komae Nadeshiko expressed her joy, saying, “It’s because we’ve continued our activities for so long that we were blessed with this wonderful opportunity.” Nekoma Karin also shared her enthusiasm: “With the support of viviON, we’ll take on new challenges while staying true to what makes Kemomimi Refle! special, one step at a time.”

Original MV “Sweet♡Dream” Premieres August 14

As the first initiative following the VHS City partnership, the music video for “Sweet♡Dream” — a completely new original song co-produced by viviON and Kemomimi Refle! — is set to premiere on YouTube on August 14, 2026 (Fri) at 7 PM JST.

Additionally, a VHS City × Kemomimi Refle! collaboration advertisement will be displayed at the Comiket 108 venue in August. Through the dual approach of the MV release and large-scale event advertising, the group aims to establish its presence as VHS City’s newest partner.

How VHS City Works and Future Developments

“VHS City” operates under the concept of “Making virtual part of everyday life,” creating a community set in a virtual “city” built on the internet. It serves as a space where creators can collaborate freely, transcending the boundaries of agencies and production companies.

viviON has been actively supporting VTubers, including establishing the new VTuber group “Yuugiri High School.” With Kemomimi Refle! joining the community, cross-group collaboration among creators is expected to accelerate further.

Commentary and Outlook

Kemomimi Refle!’s announcement of a partnership with viviON at the milestone of their 5th anniversary is noteworthy. The simultaneous announcement of concrete initiatives — including a co-produced MV and large-scale advertising at Comiket 108 — demonstrates viviON’s serious commitment. With groups like Aogiri High School and Yuugiri High School already part of VHS City, the potential for new creative synergies through cross-group collaborations will be exciting to watch.

Source: PR TIMES