REJECT Inc. has announced that all 14 VTubers affiliated with the esports team “REJECT” will hold a solo pop-up shop, “REJECT VTuber POP UP SHOP in Shibuya Modi,” on the 2nd floor of Shibuya Modi for nine days from August 22 to August 30, 2026. The event features six series of newly illustrated merchandise, life-size panels, and purchase bonuses.

9-Day Limited Run at Shibuya Modi 2F

The venue is “Calendarium D05” on the 2nd floor of Shibuya Modi, with operating hours planned from 11:00 to 20:00. REJECT, founded in 2018, is an esports team boasting the most title divisions and world championship appearances in Japan, and has been selected for the Esports World Cup Club Partner Program for two consecutive years — a tournament with total prize money exceeding 10 billion yen — earning high international recognition.

Six Series of Newly Illustrated Merchandise

The new merchandise includes the “SHIBUYA POPUP Series” featuring original illustrations of all 14 members (BIG acrylic stands at 2,200 yen, keychains at 1,200 yen, pin badges at 550 yen), the “Uniform Goods Series” (acrylic stands at 1,800 yen), and the squeezable-cheek “Puni-Can Series” (800 yen).

Additional items include Amaki Pururu’s “Puffy Stickers” (1,500 yen), rubber figures (3,800 yen each), “3D ART MAGNET” pieces (1,300 yen each), and a full set of 12 “RC Puppets” (2,400 yen).

Life-Size Panels and Purchase Bonuses

Throughout the event, life-size panels and handwritten message cards from all 14 members, including Hanamae Haru and Rakshana, will be on display. Purchase bonuses include one sticker per 3,000 yen (tax included) spent, with an additional sticker for presenting an EPOS Card. Existing merchandise such as ventilation T-shirts and gaming mouse pads will also be available.

Future Developments

REJECT continues to expand its VTuber division, sharing updates through its official X account and YouTube channel. The solo pop-up at Shibuya Modi presents an opportunity to experience the esports team’s brand power in a real-world setting. Event details are subject to change without notice, so checking official social media for the latest information is recommended.

Commentary and Outlook

An esports team’s VTuber division hosting a solo pop-up at a major Shibuya commercial facility signals that VTuber business ventures into physical retail have entered a new phase. Beyond the six series of newly illustrated merchandise, the emphasis on “meet-and-greet” elements like life-size panels and handwritten message cards reflects REJECT’s commitment to fan engagement. With the nine-day run during summer vacation, strong attendance is anticipated.

Source: PR TIMES