IRIAM, Inc. (a DeNA subsidiary) will exhibit at “Comiket 108” (Comic Market 108), held on August 15-16, 2026, at Tokyo Big Sight. At West Hall 4, Corporate Booth No. 1451, the company will set up a full-power cooling booth themed “IRIAM COOL COOL COOL,” offering visitors relief from the summer heat with 15 ice pillars, cooling gas, and free distributions of water, fans, and shopper bags.

Cooling Gas from “Shirasu,” Plus 15 Ice Pillars

Visitors will receive free fans, water, and shopper bags at the “IRIAM COOL COOL COOL” themed booth. The booth delivers both a practical and impactful experience to cool down attendees amid the sweltering summer Comiket venue.

From Charging Stations to Liver Showcases — A Fully Loaded Booth

The booth also features a smartphone charging corner and a coin exchange machine — essentials that tend to run short at Comiket. In addition, livers who placed in IRIAM’s in-app events will be featured as wall decorations, and highlight clips submitted by users will be screened on monitors throughout the booth.

A V-Live Platform with Over 6.4 Million Downloads

IRIAM is a V-live communication app built on the mission to “cast the magic of heartfelt connections.” The app lets users easily become characters and start live streaming from just a smartphone. Its standout feature is the ability to stream as a VTuber-like character using only a single illustration, and since its launch in October 2018, it has surpassed 6.4 million cumulative downloads.

Future Outlook

IRIAM continues to expand its connections with the V-liver community through Comic Market exhibitions, driven by a desire to “support the culture users create.” This booth puts special emphasis on user-generated content, including the screening of highlight clips, reflecting the company’s commitment to co-creation with its community.

Commentary and Prospects

IRIAM’s booth concept, which leads with summer Comiket heat countermeasures, is a clever strategy that balances practical visitor appeal with strong branding. The eye-catching spectacle of ice pillars and cooling gas is sure to generate buzz on social media. Meanwhile, practical amenities like charging stations and coin exchange machines give even general attendees unfamiliar with IRIAM a reason to stop by. The wall displays and highlight clip screenings also serve as excellent morale boosters for the platform’s streamers.

Source: PR TIMES