Gokurakuyu Inc. and GK Marketing Inc. will launch the collaboration campaign “Furolife: A Healing Hot Spring Journey ~Futameguri~” with “hololive,” the female VTuber group operated by COVER Corporation, starting August 27, 2026, across all 39 Gokurakuyu and RAKU SPA locations. The campaign features nine different programs including limited-edition muffler towels, collaboration menu items, and themed baths.

Limited-Edition Merchandise with Original Illustrations

The highlight of the collaboration is the limited-edition muffler towel set “Healing Furolife Set ~Futameguri~,” featuring original illustrations. Guests receive a random towel upon paying the set admission fee. Additionally, a wide range of merchandise featuring two illustration styles — yukata version and loungewear version — will be available for purchase. Starting August 27 at noon, items can also be ordered from the official Gokurakuyu online shop.

Collaboration Menu Items and Themed Baths

The in-store restaurants will serve collaboration food and drinks topped with ingredients selected by hololive talents with the wish to “energize” and “heal” visitors. Each menu item ordered comes with a random original coaster (12 designs total), and limited-quantity special menu items include a charm-adorned spoon as a bonus. Four types of collaboration baths with scents chosen by the talents will also be available in the bathing areas.

Sticker Rally, Mystery Solving, and More Interactive Programs

Purchasers of the Healing Furolife Set receive a hot spring sticker, and collecting three stickers during the campaign period earns a limited-edition hologram laminate card. A mini mystery-solving event is also held within the facilities, where correct answers are rewarded with a limited-edition Japanese-paper-style sticker. Special voice announcements will also play throughout the facilities during the collaboration period.

Future Outlook

As the subtitle “~Futameguri~” suggests, this marks the second installment of the collaboration, following the previous successful partnership between hololive and the bath facility chain. Details of each program and participating locations are available on the collaboration website. With initiatives like the Shirakami Fubuki x Miroku no Sato collaboration, hololive continues to actively pursue real-world retail tie-ups, and more cross-industry collaborations are expected going forward.

Commentary and Prospects

The sheer scale of 39 locations combined with nine different programs — spanning merchandise, food, baths, mystery-solving, and a sticker rally — makes this an impressively comprehensive campaign. The pairing of a hot spring facility’s healing atmosphere with VTuber content promises a uniquely memorable fan experience. The launch of a second installment validates the success of the first, signaling that the VTuber real-world event market continues to expand. Running for about a month from late summer into fall, this campaign is poised to draw fans from across the country.

Source: PR TIMES