ClaN Entertainment has announced that a POP UP SHOP for the collaboration project “Jinin Shimaenaga Nakayoshi Keikaku” (Jinin Shimaenaga Friendship Plan), featuring the popular character “Jinin Shimaenaga” and 20 VTubers, will be held from August 21 to 30, 2026 at HMV&BOOKS SHIBUYA 6F inside Shibuya Modi.

A Cross-Industry Collaboration: The “Jinin Shimaenaga Friendship Plan”

“Jinin Shimaenaga” is a uniquely conceived character who blends in with a flock of long-tailed tits despite not actually being one — a creature that simply self-identifies as a long-tailed tit. The character has gained popularity across social media platforms including YouTube and TikTok, and this time a cross-industry collaboration with 20 VTubers, primarily from ClaN Entertainment, has been realized.

Throughout the event period, VTubers affiliated with C+ / Nippon TV ClaN will appear on rotating daily schedules via in-store monitors, engaging directly with visitors in a “shopkeeper” format. Opening day on August 21 will feature Mitsunoki Shirabe and Ote Matabi, with a different VTuber welcoming fans each subsequent day.

Final Day Live Event Details: August 30

On the final day, August 30, a 4-part live event will be held at the HMV&BOOKS SHIBUYA 5F event space. All 20 participating VTubers will gather, each revealing their own original “Jinin Shimaenaga” character. Visitors will judge which custom Jinin Shimaenaga is the cutest in an interactive format. Alicia Eclair will serve as the event MC.

Participation in the live event requires an entry ticket distributed to those who purchase POP UP merchandise totaling 8,800 yen (tax included) or more in a single transaction. Additionally, signed merchandise lottery tickets will be distributed for every 13,200 yen (tax included) spent.

Five Categories of Merchandise Featuring Newly Illustrated Art

Collaboration merchandise featuring newly illustrated artwork includes A4-sized acrylic plates (5 designs, 6,600 yen each), acrylic stands with plates (20 designs, 3,300 yen each), A3 tapestries (24 designs, 3,300 yen each), random pin badges (660 yen each), and random trading cards (880 yen each). Online sales via an e-commerce site are also planned following the POP UP’s conclusion.

Future Developments

Post-event online merchandise sales will be announced on the C+ / Nippon TV ClaN official X account. As collaborations between VTubers and character IPs continue to grow, this project — combining daily rotating in-store appearances with online e-commerce sales — stands out as a noteworthy example of multi-faceted fan engagement design.

Commentary and Outlook

The combination of 20 VTubers and a popular character IP in a cross-industry collaboration, along with daily rotating in-store appearances and an interactive “judge the cutest original Jinin Shimaenaga” event, offers plenty of reasons for fans to visit repeatedly. Holding the event at HMV&BOOKS in Shibuya — a prime location — also has the potential to expand awareness beyond the existing VTuber fanbase to general consumers. The dual approach of live events and e-commerce sales could become a model for future VTuber merchandise strategies.

Source: PR TIMES