Million Production, Inc. has announced that virtual artist “Kano Mahoro” will join its VTuber agency “MilliPro.” Alongside the announcement, the company has established a new in-house group called “MilliPro SONA,” with its debut stream scheduled for August 22, 2026.

Virtual Artist Kano Mahoro Joins MilliPro

Kano Mahoro is an artist who has been active across a wide range of fields under the name “Kano,” including video uploads, anime theme songs, and original music production. Known for her distinctive crystalline vocals and versatile expressiveness that shifts tone and nuance to match each song, she is also involved in songwriting and composition.

Regarding her joining, Million Production CEO Shimai Naoki stated that Kano’s desire to expand her character expression and music career “overlaps significantly with the direction MilliPro is heading.” Kano Mahoro herself commented, “I love music, games, and everyone who supports me,” delivering the message “Let your every day be a mahoroba (paradise).”

New Group MilliPro SONA Established

With Kano Mahoro’s joining, the new group “MilliPro SONA” has been established within the agency. “SONA” is a coined term combining Sound and Persona, and the group will focus on activities centered around each member’s individuality and artistry.

The initial members are Nonono Nono, Akubi Demonspade, and Kano Mahoro. The group’s debut stream is scheduled for August 22, 2026 (Sat) at 8:00 PM JST on YouTube.

MilliPro’s Track Record and Future Plans

Million Production was established in March 2024 and is headquartered in Chuo-ku, Fukuoka. As of August 2026, the agency has 11 talents, 5.14 million total YouTube subscribers, and over 2.8 billion total views.

In April 2026, the company launched the music label “Million RECORDS” and released its first original song. In May, it held its first 3D offline live event “Million Story,” actively developing music as a major pillar of its operations. The agency has also conducted VTuber auditions in the past, continuing to expand. With Kano Mahoro’s joining and the establishment of MilliPro SONA, further growth in the music sector is anticipated.

For more details on Kano Mahoro’s joining, visit the MilliPro official website. A joining announcement PV is also available on YouTube. Follow Kano Mahoro on X (formerly Twitter) for the latest updates.

Takeaways and Outlook

This is a high-profile announcement of a long-established music artist joining a VTuber agency. In just over two years since its founding, MilliPro has achieved impressive growth with 11 talents and 5.14 million subscribers, and its moves to strengthen its music presence — through the music label launch and 3D live events — are particularly striking. How MilliPro SONA will develop a new form of entertainment fusing music and character identity is worth watching, starting with the debut stream on August 22.

Source: PR TIMES