JCB Co., Ltd. has launched a collaboration campaign with “3SKM,” a VTuber unit belonging to Nijisanji, starting August 24, 2026. Everyone who newly signs up for the JCB Card W receives a limited original mirror, and 100 people will be selected by lottery to win a bromide set featuring reproduced handwritten comments from all three members.

A limited original mirror for every new JCB Card W member

Anyone who newly signs up for the JCB Card W or JCB Card W plus L through the dedicated campaign page between August 24 and September 24, 2026 will receive one limited original 3SKM mirror. The offer applies to applicants whose card enrollment date falls on or before October 9.

In addition, 100 people will be chosen by lottery from those who log in to the members-only MyJCB app between August 24 and October 15, 2026, each receiving one bromide set carrying reproduced handwritten comments from the three members – Kitami Yusei, Kaisei and Sakaki Ness. Existing JCB Card W holders are also eligible for some of the bonuses.

A collab stream on YouTube on September 3

From 8 p.m. on September 3, 2026, the members of 3SKM are scheduled to hold a JCB Card W collaboration stream on YouTube. The stream URL will be announced around September 1 on each liver’s official X account and other channels.

About the JCB Card W, with no annual fee for life

The JCB Card W and JCB Card W plus L are credit cards available only to applicants aged 18 to 39, excluding high school students, and carry no annual fee for life. Anyone who joins before turning 40 keeps the fee-free status past that age, and the card earns points at 1% – double the standard rate – on spending anywhere in Japan or overseas.

What comes next

3SKM had a live viewing of their 1st LIVE “One-Off” screened in cinemas nationwide on August 23. This major campaign with JCB positions the unit as a group now drawing interest from the financial sector, pointing to further expansion of their activities. The dedicated campaign page is available on the official JCB website.

Our take

A major credit card company like JCB running a campaign with a VTuber unit is a symbolic sign that the VTuber market has registered with the financial industry. 3SKM have expanded rapidly through 2026 with their 1st LIVE and the opening of a Weverse community, and a track record of cross-industry collaborations should be a significant plus for their future business development. The card’s 18-to-39 target demographic also overlaps neatly with the VTuber fan base, making this a meaningful campaign for both sides.

Source: PR TIMES